And it’s that time of the year again! Holi, the festival of colors, is just a couple of days away and marketing teams are trying to outperform each others’ campaigns with their creativity and messaging.
Holi is a festival marked by joy and fun and brands try to reflect that mood in their campaigns too. From mindblowing creativity to solid messages that stayed with people for a long time, Holi campaigns can be amazing to look at.
And what could be a better way to celebrate Holi than looking at some of the most impressive campaigns from the past?
So, here we are with some of the most impressive Holi campaigns from the past that left everyone in awe.
1. Surf Excel (#RangAccheHain)
Surf Excel has made quite a name for itself when it comes to dishing out catchy and creative ads and this Holi ad is no exception. This simple yet effective commercial got its message across in the most heartfelt way. Taking forward their Holi campaign #RangAccheHain, Surf Excel bridges emotional distances with their tag “Daag Acche Hain” to bring hearts closer.
The campaign features a young boy who wants to celebrate Holi with his elderly neighbor, Rancho. However, Rancho can’t participate in the festivities probably due to some health condition. Upon realizing this, the kid comes up with a way to celebrate with Rancho in the most ingenious and responsible way.
Watch the video to know why some stains are awesome!
2. Bajaj Allianz (#BuraNaMano)
Bajaj Allianz’s 2021 Holi campaign is a true reflection of India’s rich diversity. The one-minute spot focuses on the growing resistance to engage divergent ideas and opinions, which often manifests itself in different ways from ugly trolling on Facebook and WhatsApp groups to even dinner table discussions.
Bajaj Allianz’s #BuraNaMano campaign celebrates and emphasizes the power of co-existence with contrasting views. The ad underlines the value of diversity and compares its significance in our society to that of the various colors in Holi. That’s a really cool analogy Bajaj Allianz!
3. Burger King (#ColorIsForHoliNotFood)
Burger King launched the #ColorIsForHoliNotFood in 2021 keeping in mind the rising consciousness and demand for quality food. Burger King showcases its commitment to taste and reaffirms the consumers’ trust in the quality of its food.
The campaign highlights the need to put colors to good use while reiterating its commitment to offer an authentic taste to its customers at the same time. The 38-second spot brings to light the shift towards giving up synthetic colors in food in a fun and engaging way. While Burger King is known for keeping the needs of its customers at the forefront, the campaign once again proves the Burger King philosophy of always addressing the customer’s needs first.
4. Facebook (#MoreTogether)
Facebook launched the campaign #MoreTogether in 2020 to showcase how people in the country can do more together by leveraging the platform’s potential of harnessing connections. The campaign fuses Facebook’s potential to bring people together and the spirit of Holi to come up with a brilliant 60-sec video.
The video encourages people to embrace the different colors of Holi to showcase the platform’s capabilities, highlighting the power of connections.
Highlighting the platform’s power to bring people together to tap on the Holi sentiment- quite ingenious Facebook!
5. Livpure (#BinaPaaniHoliManani)
Over the years Livpure has championed the cause of water conservation and its 2020 Holi campaign #BinaPaaniHoliManani targets celebrating the festival without using colors and water.
The campaign shows children, who will have to deal with the issue of water crisis in the coming years, making a bold statement on the alarming issue of water crisis in the country. The children are shown hoarding balloons to prevent their sale.
Considering its sensitive nature, the campaign could have boomeranged but it was instead highlighted across major platforms like Google, YouTube, and Facebook. After all, Holi is not about the colors or the water, it’s the sentiment that counts, the feeling of togetherness and brotherhood.
Check out the video if you were also planning upon celebrating Holi with water, it will bring you face to face with some harsh truths.
The Bottom Line
Holi brings together people to celebrate spring, good harvests, and new beginnings. And these impactful campaigns perfectly highlight the spirit of Holi and connect with customers on an emotional level to leave a lasting impression.
We’ll be back tomorrow with some of the most mindblowing Holi campaigns from 2022. Till then, stay tuned and take care!