All right, I know we had covered the best ad campaigns for International Women’s Day 2022 last week. But celebrating Women’s Day is more than just releasing ad commercials. It is about honoring the incredible achievements of women around the globe and empowering the next generation of women through words, thoughts, and actions.
While some of the major brands were notable for their absence, some other brands stole the show with their efforts during International Women’s Day 2022.
So, here we are with 5 brands that are doing their bit to uplift and support different organizations that are fighting for gender equality and supporting the empowerment and education of women.
1. Tory Burch x 1st Dibs
1st Dibs is an online marketplace that focuses on design. They collaborated with Tory Burch to curate selections of pieces done by female artists and creators. This partnership supports the Tory Burch Foundation, an organization that works to empower women by giving them education, digital resources, and capital.
2. La Prairie
Although Swiss brand La Prairie is quite popular for its innovative skincare collections, it is also at the forefront of launching various art initiatives since its inception in 1931. To mark the 2022 International Women’s Day, it announced its sponsorship of Niki de Saint Phalle in the 1960s, an exhibit on display at the Museum of Contemporary Art San Diego starting in April.
As the godmother of La Prairie’s renowned Skin Caviar collection, Niki de Saint Phalle is a pivotal figure in postwar history. The exhibition will display more than 110 pieces of her experimental works of performance and feminist art through paintings, assemblages, and sculptures.
3. La Ligne
Co-founders of clothing line La Ligne- Molly Howard, Meredith Melling, and Valerie Boster- are utilizing their P2P resale marketplace, Re-Ligne, to host a live auction to support the Lower East Side Girls Club in New York City, an organization providing free programming in art, science, leadership, entrepreneurship, and wellness for girls and gender-diverse youth.
They’ve utilized the interactive bidding function of their site to create a fun and engaging bidding process, with various participants. 100% of the proceeds go to the Lower East Side Girls Club. The auction ran from 8th March to 13th March.
4. Net-A-Porter
Net-A-Porter has embarked on the fourth season of its podcast, Incredible Women, this year. The series has been quite aptly titled “The Disruptors” and celebrates the women that broke down barriers in the creative fields.
Net-A-Porter will be donating $1 to their charity partner Catalyst for every listen of the first episode in the series that aired between March 8-14. Catalyst works with hundreds of companies around the world to help women advance in their careers. Key speakers and guests in the series include Laverne Cox, Supriya Lele, Yalda Hakim, Arlo Parks, Marine Tanguy, and Michelle Lee.
5. Lingua Franca
Lingua Franca is a New York City-based clothing line that has collaborated with the Willia Cather Center to honor International Women’s Day with a collaborative capsule collection. All the proceeds from the collection will go to the Willa Cather Center, an organization that works to preserve the collection and name of the eponymous feminist writer and Pulitzer Prize winner to celebrate the 100 years since she received the Pulitzer Award.
Wrapping Up
Over the years, brands have been increasingly trying to tap on the growing sentiment around gender equality. From launching compelling ad commercials celebrating womanhood to playing their part in encouraging women's empowerment, brands across the world are realizing the importance of presenting themselves as gender-inclusive.
So, what’s your brand doing to capitalize on International Women’s Day?