And it’s #FunnyFridays, where we bring to you some of the funniest brand commercials and marketing campaigns from the Internet. Humor is a tried and tested tool for marketers to drive brand recognition and consequently, purchase intent. Therefore, it’s no surprise that an increasingly high number of brands are now taking the laughter route to connect with their existing and potential customers.
So, without any further ado, let’s move on to our 5 funny ads from this week that will give you loads of laughter and valuable lessons in marketing.
1. Burger King – Poop Emoji Ice-Cream
Burger King came up with an unusual marketing technique and announced that its desserts will now be 100% free of artificial ingredients. And in classic Burger King style, it kickstarted a campaign that might turn your stomach even more than its infamous Moldy Whopper. Welcome, Burger King’s Poop Emoji ice cream!
The new ice cream is free of artificial preservatives and coloring. The only point of concern is that it would look like 💩 to remind you of all the shit that you’ve been consuming so far. Honestly, I don’t know what’s worse, the new poop emoji ice cream
or the constant reminder about consuming 💩 all along!
2. Amazon Alexa: Cowboy
Imagine watching an awesome movie with your favorite actors in it, without being able to clearly hear what’s being said in it. I know, it sucks right? Well, Alexa is here to your rescue and it does so with this hilarious commercial.
The ad features a couple of cowboys in a face-off with tense music playing in the background. Tense? Or is it suspenseful? Well, you can figure it out after watching this video.
3. Ladder: Life Insurance So Good, It’ll Croc Your World
Oh yeah, quite literally! Life insurance company Ladder came out with this funny ad that is built around the life insurance joke about partners wanting to take each other out for the insurance payout.
The ad features a man coming back to hoe from the office. The decorations in the house make him believe that his wife has something special planned for him and she indeed has something for him- a crocodile waiting for him in their bed.
The funniest part is the disclaimer at the end though, which reads “Intentionally killing a policyholder will void all life insurance benefits.”
4. Fantastic Furniture
Australia-based Fantastic Furniture released this hilarious ad, which has a whispered voice-over but is full of snoring.
The voice-over in the ad exhorts users to rest easy with the brand’s huge range of Aussie-made mattresses. Ironically, the man in the ad has a tough time sleeping because of his partner’s constant snoring!
5. Halo Pets: The World’s Best Kids
Who’s better- kids or pets? Looks like we have a winner here!
Halo Pets released an ad that shows how pets can be better than human kids in various situations from shopping and going on a holiday to having food and watching your favorite TV show. Honestly, I have never been too fond of kids. I love pets- until they take a dump or a leak at places that they aren’t supposed to! It looks like I’ll have to opt out of both of them.
Bottom Line
And that was a wrap for this week’s #FunnyFridays. The key to creating a funny commercial is trying to understand what your target audience would resonate with. As soon as you have that sorted, you’ll already be half the way toward creating a funny ad campaign.
We’ll be back with more funny commercials. Till then, stay tuned!