5 Head-Turning Singaporean National Day 2025 Campaigns You Need to See

The Singaporean advertising world is full of creative and impactful campaigns. And it’s too soon to assume that marketers would let go of any marketing opportunity, especially one as big as the Singaporean National Day, to pitch their product and everything that they stand for in front of their audiences. While we discussed some of the most heartwarming Singaporean National Day 2025 commercials in one of our previous blogs, there is only so much that you can cover in an 800-word article.

So, here we are with another 5 impressive Singaporean National Day 2025 ad campaigns that channelled pride, play, and just the right dose of sentimentality. Let’s dive in.

1. Carlsberg: Retro Reimagined

Carlsberg celebrated this year’s National Day with a vibrant 20-second spot that cleverly fused heartland culture with the bold aesthetics of streetwear fashion. The result was a refreshing take that felt both nostalgic and effortlessly cool.

The campaign, aptly titled Retro Reimagined, leaned deeply into intergenerational connections, bringing together creator-grandma duos in a charming video series. By pairing these wholesome moments with Gen Z-inspired throwbacks, Carlsberg struck a perfect balance between tradition and modernity, lending the beer brand a strong emotional resonance and a distinctly Singaporean flavor.

2. SGAG: We Live in Singapore

SGAG joined forces with beloved local theatre veteran Hossan Leong to breathe new life into a classic jingle, transforming it into a witty, tongue-in-cheek music video.

The reimagined tune hilariously spotlights the quirks of daily Singaporean life — from heartland hang-ups and MRT etiquette to HDB lift politics and those uniquely Singaporean moments that everyone can relate to. Packed with clever humor and cultural nods, the video delivers both nostalgia and laugh-out-loud relatability, making it a true National Day treat.

3. McCann: Dream Big, Singapore

McCann dug deep into the archives to treat audiences with a long-lost lyric from Singapore’s glorious musical past and transformed it into a new National Day anthem.

The brand teamed up with the original songwriter Hugh Harrison, who helped weave the song into a tribute to the country’s remarkable 60-year journey, which now serves as a part time capsule and is also an excellent effort to add some emotional touch to the campaign.

4. Marina Bay Sands: Nothing Comes By Chance

Marina Bay Sands unveiled a moody, cinematic National Day tribute that tells Singapore’s story through the eyes of everyday characters standing at life’s pivotal moments.

Each scene weaves together themes of ambition, resilience, and quiet reflection, creating a narrative that feels deeply personal yet universally relatable. More than just a campaign, it serves as both a heartfelt love letter to the nation and a subtle showcase of the iconic hotel’s own evolution — a reminder that Marina Bay Sands and Singapore have matured side by side, shaping each other’s journeys along the way.

5. Synapxe: How Do You Want to Grow Old?

Synapxe, Singapore’s national HealthTech agency, rolled out a heartfelt National Day campaign urging citizens to rethink what ageing can look like.

At the core of the campaign was an interactive video where children shared their innocent, imaginative visions of growing old — sparking reflection on how we might create a future where ageing is not just inevitable, but joyful and healthy. The campaign served as a gentle reminder that the strength of a nation lies in the wellbeing of its people — both mentally and physically — and that building a healthier future starts with the choices we make today.

Wrapping Up

And that’s a wrap of some of the best Singaporean National Day 2025 ad campaigns. These campaigns prove that Singapore’s National Day ads go beyond flag-waving — they tell stories, spark conversations, and celebrate the nation’s evolving identity. From nostalgia to heartfelt reflections, each brand found a unique way to connect with Singaporeans and remind them what this day truly represents.

We’ll be back with more such awesome ad campaigns for you. Till then, stay tuned!