We’re back with yet another segment of #FunnyFridays to lighten up your weekend. Tapping into what makes your consumers laugh can help you forge a meaningful relationship with your target audience. It can go a long way in helping your existing and potential consumers connect with you. But don’t you smart folks already know that?
So, let’s dive straight into the 5 most hilarious commercials that will help you come up with humorous ideas for your next ad campaign.
1. Mercedes-Benz: The Negotiation
Seriously, what kind of a sick bastard blackmails the Santa? Well, apparently a 9 or 10-year-old does!
This Mercedes-Benz ad features a kid walking on to Santa as he was placing gifts for the little devil on Christmas. After being caught ‘red-handed’, Santa tries to convince the kid to keep his mouth shut in lieu of some awesome gifts like AI robots and VR goggles.
However, the kid is more interested in Santa’s car than anything else. Watch the commercial to know what happens next.
2. Burger King: Whopper Neutrality
The prankster team at Burger King took it upon themselves to explain the issues of internet neutrality to its customers. And they did it in style!
The ad showcases unsuspecting customers trying to purchase their Whopper, only to be told by the staff that they’d have to wait longer to receive their food if they don’t pay more. They’re justifiably angry and question the staff at this gross injustice of prioritizing affluent customers. It is later revealed that the Whopper is just a metaphor that the staff used to educate the customers.
Honestly, if I had been one of their customers, the only education I’d have received would be to not punch the staff in the face for delayed service!
3. KFC: FCK
And here’s another fast-food chain on the list. After KFC changed its supplier at the start of 2018, it faced nationwide chicken shortages, which led to store closures. This was accompanied by massive backlash from customers on social media.
KFC published a full-page apology as a response to this backlash, albeit with a clever play. The KFC lettering implied the word ‘fuck’ for the restaurant's massive mess-up. The ad soon went viral on social media, thereby, proving that no PR disaster is too big for a business if it can handle it cleverly.
4. Spotify: Weird Listener Habits
Spotify came up with a compelling billboard campaign that unveiled the weird listening habits of its users as part of its end-of-year round-up campaign.
Spotify has tapped into its listeners’ data for several years as inspiration for its ad campaigns. The campaign serves as a classic example of users allowing their data to be used without seeing it as an intrusion only if brands handle it in a humorous way.
5. Zendesk: Real Life Bad Phone Support
Did you think we were only going to heap praise on B2C brands? Well, surprise surprise! Just because you are not selling to consumers, doesn’t mean your ad campaigns have to be dry and boring.
Okay, so Zendesk’s customer service software doesn’t seem funny to you? Well, think again! Zendesk cleverly uses humor to showcase the service it offers in a creative comedy sketch that would put even SNL to shame!
Bottom Line
And that’s a wrap for yet another #FunnyFriday segment. Over the years, several brands have realized that the way to a customer’s wallet is through their funny bones. Once you’ve tickled it well, you can expect brand recall, consideration, and purchase intent to boom. But that would require you to figure out what your audience finds funny.
We’ll be back next week with more funny videos for you. Till then, stay tuned!