5 Hilarious Deepavali 2026 Ads That Prove Festive Advertising Doesn’t Have to Be Serious

Deepavali advertising usually comes with a familiar recipe: add a loving family, throw in some beautiful decorations, bring out the traditional food, and finish with a heartfelt message about togetherness. But not every brand wants to make us reach for the tissues. Some have realised that the easiest way to capture the chaos of the festive season is simply to have a little fun with it.

From sibling rivalries and family arguments to overenthusiastic screen time and even scam awareness, this year's ads have found plenty of room for humour. The result is a refreshing collection of commercials that don't take themselves too seriously while still capturing the little quirks that make Deepavali celebrations so memorable. So, for this edition of #FunnyFridays, here are five hilarious Deepavali 2026 ads that prove there’s plenty of room for laughter in festive advertising.

1. Spritzer Water: Deepavali Mood ON Je!

Anyone who has ever been promised a reward for finishing a household chore knows that a little competition can make even cleaning feel exciting. Spritzer taps into that familiar family dynamic with an amusing Deepavali ad centred on a brother and sister who are determined to outdo each other in the race to clean the house.

With a Deepavali reward waiting for whoever does the best job, the siblings take the seemingly ordinary task far more seriously than they probably should. Their competitive spirit turns the usual festive cleaning routine into a playful battle, making the ad instantly relatable for anyone who has grown up competing with a sibling over even the smallest things.

Because when there's a prize involved, apparently even cleaning the house can become a championship.

2. Watsons: Deepavali Reel-ah? Real-ah?

Deepavali celebrations rarely go exactly according to plan, especially when an entire family is involved. Someone is waiting for the bathroom, someone else is arguing about the decorations, and somebody is probably wondering why the food isn't ready yet. Watsons turns this familiar festive chaos into comedy with its Deepavali 2026 campaign that takes aim at the difference between picture-perfect celebrations and what actually happens behind the scenes.

From last-minute preparations to little family disagreements, the commercial finds humour in the kind of situations most households would rather not put on Instagram. The best part? The ad isn't afraid to poke fun at itself either, with its characters even acknowledging the brand's rather obvious product placements.

Honestly, the real Deepavali isn't always reel-worthy, and that's probably what makes it so much more fun.

3. Mah Sing: No Pitch Needed

Imagine sitting in a meeting where everyone is being asked for ideas for the perfect Deepavali campaign– except the one person who actually celebrates Deepavali is somehow the least likely to be heard. That's the amusing premise behind Mah Sing's Deepavali spot.

The ad follows a boss at an advertising agency as he listens enthusiastically to campaign suggestions from his team, while seemingly having very little interest in hearing from the only Hindu person sitting at the table. The irony becomes even funnier as the others continue pitching their ideas with complete sincerity, despite some of their suggestions becoming increasingly amusing. Beneath the humour is a pointed observation about representation and the importance of actually listening to the people whose experiences you're trying to represent.

Sometimes, the most obvious person to ask really is the one sitting right in front of you.

4. ABM: A Deepavali to Remember

Deepavali is usually the season for sweets, family gatherings and an alarming number of messages telling you that you've won something. ABM decided to tackle that last one with its campaign.

The campaign uses the festive setting to deliver an anti-scam message while keeping the storytelling approachable rather than turning it into a dry public-service announcement. And that is what makes this one particularly entertaining: it manages to turn something as un-fun as scam awareness into a festive story that doesn't feel like you're sitting through a lecture from your bank.

After all, the last thing anyone needs during Deepavali is an unexpected guest, especially one who wants access to your bank account.

5. gov.sg: Family Assemble!

If there is one thing capable of bringing an otherwise happy family gathering to the brink of chaos, it is probably a house full of people who refuse to put their phones down. The Singaporean government takes that familiar problem and turns it into a Deepavali comedy with this ad about a grandmother who has had quite enough of watching her family stare at their screens instead of each other.

What follows is essentially a family mission to rediscover what people used to do before smartphones took over every spare second. The result is a wonderfully chaotic series of Deepavali preparations, with tangled decorations, unsuccessful shopping trips and some questionable attempts at making murukku.

And that's exactly the point: sometimes, a little chaos is all it takes to remind us why being together matters.

Wrapping Up

And that’s a wrap of yet another #FunnyFridays segment. Deepavali advertising has traditionally leaned heavily into emotion, family bonds and messages of togetherness. While there is certainly a place for those heartfelt stories, humour can be just as effective; and sometimes even more memorable. It gives festive campaigns the freedom to acknowledge that celebrations are not always picture-perfect. Sometimes they are loud, messy, competitive and downright ridiculous– and that's precisely what makes them fun.

Feel free to check some other amazing Deepavali 2026 ads. We’ll be back with more awesome ad campaigns for you. Till then, stay tuned!