5 Unforgettable Indonesian Independence Day 2025 Commercials That Honored 80 Years of Merdeka

Indonesia celebrated its 80th Independence Day last month, and we almost missed it! But if you have been a longtime ClickInsights reader, you’d know that our coverage of significant events might be delayed, but never poor. And since all good things take time, we bid our time surfing through some of the best Indonesian Independence Day 2025 commercials that honored tradition with tributes while delivering bold statements of identity.

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So, here we are with 5 remarkable Indonesian Independence Day 2025 commercials that honored the 80 years of Indonesia’s independence.

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1. Telkomsel: Nyalakan semangat Indonesia

Indonesian telecom brand Telkomsel launched a new national campaign titled “Nyalakan semangat Indonesia”, which reaffirmed its commitment to strengthening connectivity and empowering communities across the country. The 4-minute spot, which translates to “Ignite the spirit of Indonesia”, highlighted the company’s role as a digital enabler for millions of Indonesians.

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The heartfelt spot follows Ayu, a fisherman’s daughter who aspires to become a police officer. When her father doesn’t return from his last voyage, she grows up to not only fulfill her ambition but also take on the mantle of rescuing fishermen at sea and reuniting them with their loved ones, thereby showcasing the brand’s role in bridging the gulf between the sea and the shore.

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2. Garuda Indonesia: The Flying Heritage of Indonesia’s Unity

Indonesia’s national flag carrier and largest airline, Garuda Indonesia, teamed up with the Indonesian fashion brand Cap Bali to launch a special aircraft livery titled “The Flying Heritage of Indonesia’s Unity” to mark the country’s 80th Independence Day.

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The Boeing 737-800NG, registered as PK-GFU, features artwork by two young Indonesian artists. Erika Richardo created “People with Culture”, an illustration highlighting characters from 16 different ethnic groups, while Raka Jana designed “Jejak Garuda”, a piece that intertwines cultural and natural elements such as orchids, traditional weaving, and kayonan patterns.

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3. Mothercare: #MerdekadariStigma

Mothercare Indonesia, a leading one-stop retailer for mothers and children aged 0–8, unveiled a special Independence Day collection in collaboration with Seribu Paras, a community that champions inclusivity for children with Down Syndrome.

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Launched under the campaign #MerdekadariStigma, the initiative seeks to raise awareness and challenge stereotypes surrounding children with Down Syndrome. To further amplify its impact, Mothercare has also partnered with the Association of Parents of Children with Down Syndrome (POTADS). As part of its commitment, the company will donate 50% of net profits from the Seribu Paras Collection sales to POTADS.

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The collection celebrates inclusivity and self-expression through vibrant children’s designs, echoing the festive spirit and colors of Indonesia’s independence.

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4. Gudang Garam: Bangga nyalakan bangsa

Indonesian tobacco brand Gudang Grama launched the ad campaign titled “Bangga nyalakan bangsa”, which exhorted Indonesians to reignite the national pride within themselves.

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The campaign aligns the brand’s narrative with the theme of resilience and reinforces the company’s role in fueling the country’s growth. The campaign has come at a time when social and economic challenges have critically dented people's confidence in collective progress.

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5. Bluebird: #BanggaPalingIndonesia

Bluebird Group launched #BanggaPalingIndonesia, a three-week integrated campaign that celebrates both Indonesia’s 80th year of independence and the company’s legacy as one of the nation’s most iconic homegrown brands.

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The campaign traces Bluebird’s evolution—from its modest start with a single Holden Torana to becoming a trusted mobility partner for millions of Indonesians. It underscores the company’s perseverance, customer-first philosophy, and commitment to continuous innovation, while striking an emotional chord with the public.

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At the campaign’s core lies the key message: “From Torana to millions of journeys: A symbol of Bluebird’s trust and consistency.” This is brought to life through a nostalgic moment featuring Bluebird’s very first taxi from 1972, alongside co-founder Purnomo Prawiro (pictured, right) and CEO Adrianto Djokosoetono (pictured, left), reflecting on the company’s early days and enduring journey.

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Wrapping Up

As Indonesia marks 80 years of independence, these commercials go beyond celebration—they capture stories of resilience, unity, and cultural pride that define the nation. From brands honoring tradition to those championing inclusivity and innovation, each campaign reflects a unique facet of Indonesia’s journey. Together, they remind us that true freedom lies not only in the past we commemorate, but also in the shared future we continue to build.

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We will be back with more amazing ad campaigns for you. Till then, stay tuned!