• ClickInsights

APAC Digital Digest - July 2022: Tracing Digital Growth in the APAC

ClickInsights has come up with its July edition of the APAC Digital Digest wherein they cover the latest developments in advertising, telecommunications, e-commerce, cybersecurity, blockchain, social networks, fintech, and eSports. The report aims to shed light on various updates from within these industries, which can help marketers come up with effective marketing strategies.


Here are the major highlights of the report.


1. Satellite Internet Well-Placed for Growth in Southeast Asia



Elon Musk's SpaceX is among the many companies competing to provide satellite-based internet service in Southeast Asia, seeing it as the answer to the slow, unreliable communications the region's vast number of netizens have been putting up with. The American company also plans to launch service in Indonesia, Malaysia, Vietnam, and Myanmar around 2023.


2. Airtel Launches India’s First Multiplex in Metaverse



Airtel, a New Delhi-based Indian multinational telecommunications services corporation, has made a 20-screen multiplex with access to content libraries from prominent OTT partners access to the general public on mobile devices. Partynite Metaverse will be the metaverse platform through which users may access the multiplex service.


3. Ericsson Sets up Distribution Centre at KLIA to Provide Faster Support for 5G in the Asia Pacific



Swedish telecommunications giant Ericsson has commissioned a new facility at Kuala Lumpur International Airport (KLIA) which will expand its regional distribution capacity to support 5G networks. It puts Malaysia in a strategic location to support smooth operations of customer networks in the Asia Pacific region.


4. Thailand Announces The Launch of the Thailand 5G Alliance



Thailand's Digital Economy Promotion Agency (DEPA) has announced the establishment of the Thailand 5G Alliance with the support of Thai Prime Minister H.E. General Prayut Chan-o-cha, announced at the Thailand 5G Summit 2022. The summit was co-hosted by Thailand's Ministry of Digital Economy and Society, DEPA, GSMA APAC 5G Industry Community, and Huawei.


5. China Bans Over 30 Live-Streaming Behaviours, Demands Qualifications



China has issued a new regulation on the live-streaming industry that lists 31 banned behaviors. The move to ‘raise the bar for influencers’ when it comes to talking about certain topics, is the government's latest effort to regulate the booming digital economy.


6. Malaysia Experienced 57.8 Million Virus Cyber Attacks in Q1



Malaysia recorded a total of 57.8 million virus attacks during the first quarter of 2022 (Q1 2022) which accounted for 1.14% of the total cyber-attacks around the globe, according to Fortinet. Fortinet’s Fortiguard Labs security strategist Jonas Walker said the number of botnet detection in the country stood at 57.2 million, representing 1.19% of global threats.


7. Mobile Malware up in Vietnam: Kaspersky's Report



There has been an increase in the number of mobile malware targeting Vietnamese users, according to the global cybersecurity company Kaspersky. Kaspersky reported that it detected and prevented a total of 43,171 mobile attacks targeting Vietnamese users last year, 46.9% higher than in 2020.


8. APAC Ad Revenue Growth Predicted to Slow to 5.7%



Ad revenue for the Asia Pacific is predicted to grow at 5.7% versus the prior estimate of 9.3%, according to GroupM's "This year next year" 2022 mid-year global forecast. Although China represents 56% of the region, GroupM said that relative weakness in the country is a drag on the region's total.


9. Chinese Influencers Now Required to Have a Qualification to Talk About Topics Like Law and Medicine



Online influencers in China must now have a qualification to talk about certain topics such as law and medicine. The latest rules continue Beijing’s efforts to clean up its extremely popular live-streaming sector that involves some of China’s biggest companies from Tencent and Alibaba to TikTok-owner ByteDance.


Wrapping Up

There’s much more in store for you in our July edition of the APAC Digital Digest. Do you know why Vietnamese LUNA owners are facing turbulence? Or do you have any idea about the booming e-commerce industry in New Zealand?


To find more such valuable insights and delve deeper into the findings of the APAC Digital Digest, download the full report here.