Banks are the cornerstone of our financial system. There is no denying it. They safeguard our funds, facilitate transactions, and fuel our economic growth. However, they also have a responsibility to give back to society and foster positive change in the communities they serve. Unfortunately, there are only a handful of banking institutions that realize their corporate society responsibility. And one of them is Malaysia's RHB Group.
In this blog from our #BeyondProfit series, let's take an in-depth look at RHB group's philanthropic contribution and how it should be a source of inspiration for other banking organizations.
Without wasting another moment, let's jump into it!
1. JomDerma: Donations Made Easy
At the heart of RHB Group's philanthropy is their charity platform - JomDerma. The objective of this avenue is to make it easier for users to donate to their favorite charities.
Introduced to the public in 2018, JomDerma leverages the power and convenience of mobile banking and e-wallets. Donating to a charity is as easy as scanning a DuitNow QR code or alternatively, picking a cause from within the RHB Mobile Banking App. As there is no need to fill out account details manually, making donations is faster, safer, and more accessible.
Moreover, JomDerma is more than just a convenient platform. The real magic lies in the transparency of the process. RHB Group ensures that 100% of the funds reach the beneficiary charity - with zero processing or transaction fees.
2. Development of Marginalized Communities
A good portion of RHB Group's philanthropy is strategically directed to the welfare and development of communities on the fringes of society. In an attempt to bridge the gap and foster inclusivity, the company focuses on the following areas-
Education: It goes without saying that education is the backbone of any society's evolution and growth. Fully realizing it, RHB Group runs various educational initiatives to support marginalized segments of Malaysian society. It includes offering scholarships and educational resources and developing the necessary educational infrastructure for underprivileged children.
Apart from that, the company also partners with educational institutions to equip students with financial literacy skills so they can manage their finances effectively and responsibly.
Healthcare: A healthy and productive society needs access to quality healthcare. To make its contribution in that direction, RHB Group supports programs that improve the healthcare infrastructure, especially in rural and underdeveloped areas. Also, the company contributes to initiatives providing necessary medical assistance to those who cannot afford it.
Environmental Sustainability: More and more brands are becoming conscious of the threat of climate change and RHB Group is no different. The company has been doing its own share to protect the environment. Apart from incorporating environmental sustainability practices into its business operations, it also promotes these practices and raises awareness about climate change.
Emergency and Disaster Relief: In case of natural calamities such as disasters, outbreaks, and extreme weather conditions in Malaysia or worldwide, RHB Group provides immediate relief and support to affected communities. It can be in the form of financial contributions, volunteer efforts, and logistics support for the delivery of essential supplies.
3. Employee Volunteerism
RHB Group's philanthropy is set in the belief that it is not just a corporate responsibility. The company celebrates it as a core value that extends to its own employees. A great example of this is the Touch Hearts 360 program. Through it, the company employees can make their contribution to society by donating cash or items or their time and effort by taking part in community and philanthropic activities.
On top of that, it organizes employee volunteerism programs within local communities to encourage other businesses to do the same. Accepting philanthropy as a core value within the organization fosters a sense of community and social responsibility among employees, allowing them to contribute directly to a cause.
4. Louder Impact with Partnerships
Impactful changes often require collaboration and nobody knows it better than the folks at RHB Group. To amplify its positive impact on society, the company partners with established non-profits, government agencies, and other organizations.
Such partnerships allow RHB Group to better address social issues and leave a longer-lasting impact through the leverage of expertise and resources of like-minded organizations.
5. Looking Ahead
RHB Group's commitment to philanthropy is unwavering. The company continuously explores new ways to create a positive social impact and contribute to a more inclusive and prosperous Malaysia.
Initiatives like the RHB Touch Hearts, RHB Jombiz, & Yayasan MENDAKI Educational Excellence Scholarship highlight their ongoing efforts to address critical social needs.
Bottom Line
And that, folks, concludes another segment of our #BeyondProfit series. RHB Group's philanthropic endeavors are a testament to the fact that financial organizations can be powerful agents of positive change in society. Through innovative programs and strategic partnerships, RHB Group is committed to creating a better tomorrow for Malaysian communities.
We hope you found this piece informative and insightful. Don’t forget to share your thoughts on this series in the comments below. And until next time, stay tuned!
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