#BeyondProfit: How CelcomDigi is Building an Inclusive and Sustainable Digital Future

Telecom companies are often judged by speed, coverage, and profitability. But CelcomDigi is proving that connectivity can be more than a business metric—it can be a force for education, innovation, and sustainability. By investing in programs that empower communities and protect the planet, CelcomDigi demonstrates that technology, when guided by purpose, truly goes #BeyondProfit.

From inspiring the next generation of innovators to reshaping education through immersive technologies, building cutting-edge innovation hubs, and championing sustainable practices, CelcomDigi is shaping a digital future that is inclusive, ethical, and green. Here’s how they are turning purpose into action.

1. STEM Education – TCS goIT

CelcomDigi’s collaboration with Tata Consultancy Services (TCS) through the goIT program is transforming classrooms across Malaysia by bringing STEM learning directly to students. The initiative introduces coding, design thinking, and problem-solving to young learners, encouraging them to think creatively about how technology can solve real-world challenges.

Beyond building digital skills, the program nurtures innovation and confidence, giving students the opportunity to develop prototypes and pitch their ideas. By equipping the next generation with practical digital literacy, CelcomDigi ensures that young Malaysians are prepared to thrive in an increasingly digital economy—not just as consumers, but as future leaders, innovators, and entrepreneurs.

2. Immersive Learning – Metaversity™

Through its Metaversity™ initiative, CelcomDigi is revolutionizing education by introducing extended reality (XR) and metaverse-based platforms in universities and colleges. This cutting-edge initiative enables students to engage in immersive learning environments across disciplines such as medicine, engineering, and design, where they can simulate real-world scenarios in a safe and controlled digital space.

By blending interactive virtual environments with academic curricula, Metaversity™ expands access to practical knowledge while enhancing student engagement and retention. It also prepares graduates for a digital-first workforce, where skills in virtual collaboration and technology-enabled problem solving are increasingly vital. With Metaversity™, CelcomDigi is positioning Malaysian education at the forefront of digital transformation.

3. Digital Innovation – AI Experience Centre (AiX)

The AI Experience Centre (AiX) represents CelcomDigi’s bold vision for driving Malaysia’s digital transformation across industries. This state-of-the-art innovation hub brings together AI, 5G, XR, robotics, and data analytics under one roof to empower businesses and startups with access to cutting-edge technologies. Industries such as healthcare can simulate patient care solutions, while agritech innovators can explore precision farming powered by AI and IoT.

By offering a collaborative ecosystem for experimentation and development, AiX provides a platform where enterprises can design, test, and scale solutions that address pressing challenges. More than a showcase of technology, AiX is a catalyst for Malaysia’s digital economy, fostering innovation that drives societal and economic benefits.

4. Building a Sustainable Value Chain

CelcomDigi understands that true progress must be grounded in ethical and sustainable practices. Through its ESG strategy, the company has made building a responsible value chain one of its key priorities. This involves partnering with suppliers who share commitments to sustainability, ensuring that procurement and operations align with high ethical standards.

By embedding inclusivity and accountability into its supply ecosystem, CelcomDigi not only drives operational efficiency but also fosters trust among stakeholders. Moreover, transparency is central to their approach, with clear reporting and measurable outcomes that keep progress visible. This commitment to sustainability across the value chain ensures that growth is shared equitably, benefiting not just shareholders but also communities and partners.

5. Environmental Impact & Action

Balancing technological progress with ecological responsibility is at the heart of CelcomDigi’s environmental agenda. The company has set ambitious targets to cut carbon emissions, adopt energy-efficient infrastructure, and expand the use of renewable energy across its operations.

By modernizing networks and optimizing energy consumption, CelcomDigi reduces its environmental footprint while continuing to expand digital access nationwide. The company also invests in green technologies and works toward long-term goals such as achieving net-zero emissions. These efforts not only align with global sustainability standards but also show leadership in Malaysia’s climate response. CelcomDigi’s initiatives highlight that advancing digital transformation does not have to come at the planet’s expense—it can actively contribute to protecting it.

Bottom Line

CelcomDigi’s story goes beyond financial gains. By championing digital inclusivity, empowering communities, and embedding sustainability into its operations, the company demonstrates how profitability and purpose can thrive together. Its initiatives reflect a long-term vision where business growth is not just measured in revenue, but also in the positive impact left on society and the environment.

In doing so, CelcomDigi embodies the very essence of #BeyondProfit — proving that meaningful change and corporate success are not mutually exclusive, but deeply intertwined.