• ClickInsights

'Drops' Instagram's Newest Feature for Social Commerce

You might have heard about Instagram's newest feature, Drops? And you must be wondering what the fuss is all about. Well, wonder no more! As a digital marketer, it is crucial to stay up-to-date on the latest features and changes that Instagram rolls out. And their latest addition ‘Drops’ is definitely something worth taking note of.


For businesses, Drops present a lucrative opportunity to get your products in front of a wider audience. With over 2 billion monthly active users on Instagram, there's a lot of potential for reach and sales.


So, let's look into this feature in-depth to give you an idea!


What is the Instagram Feature 'Drops'?

Instagram's newest feature, Drops, is a game-changer for social commerce. Drops is a brand-new page in Instagram Shop that features the most recent product introductions from popular brands and designers. It is essentially a section of the app dedicated to fashion and beauty products, making it easy for users to browse and buy what they need directly within the app.

It is a significant advancement for social commerce since it enables users to make purchases without being sent to a separate checkout page. It makes the buying process smoother and more streamlined, which is always a plus.

59% of American people use Instagram every day, and 38% of those users check in more than once daily. So, they are very likely to utilize the Drops function and browse the items, if not actually buy them.

This function is essential for digital marketers since it makes it simple for them to sell things on Instagram. With Drops, marketers can tag products in posts and Stories, which will show up in the new Drops tab. It makes it easy for users to purchase products without leaving the Instagram app.


What Are the Benefits of Drops for Digital Marketers?

There are a few benefits of Drops for digital marketers:


1. It showcases the latest releases from trending designers, brands and retailers. This characteristic is a great way to keep up with the latest trends and stay ahead of the competition. One in two users has used Instagram to find new brands. This number indicates that anyone using Instagram will surely and definitely come across the Drops tab, giving your brand the exposure, it needs to comes out on top.

2. With the help of Checkout with Instagram, Instagram is now able to bill users for transactions they make directly from the app. Instagram does not charge any selling or processing fees related to Checkpoint at the moment, with Instagram as part of its aim to promote small businesses. For small enterprises, the change lowers the entrance bar.

3. It gives businesses the chance to advertise their goods to a larger audience. Brands may use Drops to tag their merchandise in posts so that it will show up in the Drops tab on Instagram Shop. It raises brand recognition and aids in generating traffic, sales, and conversions. You can add product tags to photos and videos using Drops, connecting users to your online shops.


Tips for Using Drops to Sell Products on Instagram

As a digital marketer, you're probably excited about making the most out of Instagram's new Drops feature. Thus, we have some tips to make this easier for you:

1. Choose products that are visually appealing and have high engagement.

2. Feature brand placements and tagged products in your posts to increase visibility.

3. Make sure your product descriptions are clear and concise.

4. Use hashtags to drive traffic to your Drop page.

5. Monitor your conversion rates and adjust your marketing strategy accordingly.


What's Next for Drops?

The possibilities are endless!


This new feature could lead to even more opportunities for brand placement and tagged products. And as we all know, Instagram is a humongous player in the social media landscape, so this could be groundbreaking for digital marketers. Utilizing tools like the store and Drops tab, 44% of users of Instagram shop on a weekly basis. And this number will only keep increasing, so it’s better to get on the band wagon as soon as possible.

It will be interesting to see how Drops evolves over time and what new features and opportunities it brings. So, keep an eye out because things are definitely heating up in the social commerce bubble!


Final Thoughts

Start exploring Drops and see how you can use it to boost your marketing efforts. And keep a close watch on Drops if you want to be on the cutting edge of social commerce!