In the age of social media, influencer marketing, if done right, can work wonders for your business - from reaching your target audience to building trust and credibility in your domain. But it comes with its own caveats, of course. For example, how do you distinguish fake influencers from the ones that can create actual value for your business?
In this review, we are putting Influencity on trial, a tool that addresses frequent concerns encountered in collaboration with influencers. We’ll look into its features and capabilities, gauging if it justifies its price.
But first, a quick introduction!
What is Influencity?
Influencity is an AI-powered platform designed to streamline the influencer marketing process for brands and agencies. It offers a suite of tools to help users discover relevant influencers, manage campaigns, and track results.
Having established itself as a prominent player in the industry, Influencity is used by the likes of Samsung, WPP, Havas Group, Kellogg’s, Air France, isobar, and Pernod Ricard. Let’s delve into the platform's key features, one at a time.
Influencer Discovery
On Influencity, you are likely to find the most extensive influencer database out there. The platform boasts over 170 million profiles, offering a huge pool of influencers for potential collaboration. And the beauty of this database is that it is entirely searchable. There are over 25 filters that can help you refine your search across different interests, engagement rates, demographics, and even audience quality metrics.
On top of that, Influencity has a proprietary scoring system that can help you evaluate any influencer’s potential reach and how effective they are on the basis of various data points. But wait till you hear about this one because this feature will knock your socks off. It’s called audience overlap analysis. Exclusive to Influencity, it allows you to identify influencers whose audiences overlap. It is perfect if you want to reach a wider, more targeted audience and avoid redundancy.
Campaign Management
Influencity lets you define your campaign goals, target audience, desired content, and budget within a user-friendly interface, ensuring everyone on your team is on the same page from the very beginning. It requires almost no effort at all to reach out to potential collaborators or influencers as you can send personalized messages and proposals directly from within the platform. Once you have found the perfect match, you can communicate effortlessly with that influencer via in-platform chat.
With that being said, Influencity offers quite good project management features and content approval workflows. Everything is centralized for a smooth and efficient collaboration. You can also manage influencer payments securely, directly through the platform.
In a nutshell, Influencity makes it a piece of cake to launch successful campaigns, build lasting partnerships, and achieve your marketing goals with ease.
Analysis and Reporting
Just like any marketing platform, Influencity comes equipped with comprehensive analysis and reporting tools. Its intuitive interface can help you gain an in-depth understanding of your marketing campaigns.
You can track key metrics like reach, engagement, and website traffic in real-time, allowing for immediate adjustments and optimization. With detailed reports, you can uncover insights into campaign performance, influencer effectiveness, and audience demographics to truly understand what resonates with your target market. With competitive market analysis tools, you can find hidden industry trends, analyze competitor campaigns, and benchmark influencer pricing to stay ahead of the curve. And once you are done, you can export all of your campaign data in any format of your choice.
Pros and Cons
Pros
Extensive Influencer Database
Advanced Search Functionality
Campaign Management Tools
Easy to Use
Comprehensive Market Analysis and Reporting
Custom Pricing Bundles
Cons
Limited Free Features
Potential for Fake Influencers
Focused on Larger Brands
Pricing
There are primarily three pricing plans - Basic ($168/mo), Professional ($348/mo), and Business ($698/mo). Pricing is determined by factors like campaign complexity, budget, and desired features. In fact, you can also create your own custom pricing bundle, which offers quite some flexibility.
For those who would like to test out the platform before making a purchase, there is a 7-day free trial.
Bottom Line
Influencity is a robust set of tools for finding influencers and managing influencer marketing campaigns. Certain features like audience overlap analysis give it an edge over its competitors. However, this platform does seem to be primarily geared up for larger brands.
When considering the pricing, Influencity does seem to be rather expensive, especially for professionals and small businesses. But if you are hesitant to make a decision, you can always get your hands on its free 7-day trial.