Programmatic advertising has revolutionized the way brands and marketers approach their advertising efforts. It allows for automated and real-time bidding on advertising inventory, making the process more efficient and effective. However, with so much competition in the advertising space, it can be challenging to stand out from the crowd. That's where AI marketing tools come in, providing powerful insights and automation to optimize your programmatic media buying. In this article, we'll be exploring the top AI marketing tools for programmatic media buying.
1. AdScale
Pricing: Free Trial / Monthly - $129 per month / Yearly - $99 per month
Availability: Public / Subscription-Based
AdScale is an AI-powered programmatic advertising platform that helps marketers buy and sell ad space across multiple channels. The platform uses machine learning algorithms to analyze customer data and make real-time decisions on bidding, ad placement, and targeting. AdScale also offers advanced features such as predictive analytics and cross-device targeting, making it a comprehensive solution for programmatic media buying.
2. Albert
Pricing: Custom Plan
Availability: Public / Subscription-Based
Albert is an AI platform that automates digital marketing campaigns by analyzing customer data and providing actionable insights. Its optimization capabilities increase campaign performance and reduce costs, making it a valuable tool for marketers.
3. Adext
Pricing: Starter - $16.59 per month / Venture - $99 per month / Core - $299 per month / Enterprise - Custom Plan
Availability: Public / Subscription-Based
Adext is a platform that uses AI to optimize programmatic media buying across multiple channels, including Google Ads, Facebook, and Instagram. Its machine learning algorithms analyze campaign data and identify opportunities to optimize targeting, bidding, and ad placement. Adext also offers predictive analytics, allowing marketers to forecast performance and adjust their strategies accordingly.
4. Amplero
Pricing: Custom Plans
Availability: Public / Subscription-Based
Amplero’s AI-powered platform analyzes customer data and makes real-time decisions to drive campaign success. Its personalized recommendations and automated testing provide marketers with valuable insights, making it a powerful solution for advertising needs.
5. Appier
Pricing: Based On Consultation
Availability: Public / Subscription-Based
Appier’s AI platform optimizes advertising campaigns across various channels, including social media, mobile, and web. Its capabilities include audience segmentation and cross-device targeting, enabling marketers to reach the right audiences with relevant messaging.
6. Bidalgo
Pricing: Free Trial / Request Demo
Availability: Public / Subscription-Based
Bidalgo is an AI-based platform that streamlines advertising optimization for marketers across various channels. Its creative testing and optimization capabilities enable marketers to fine-tune their campaigns for maximum impact, driving better results.
7. Jivox
Pricing: Unspecified
Availability: Public / Subscription-Based
Jivox’s AI-powered platform automates media buying and optimization for display, video, and mobile channels. Its real-time decision-making capabilities enable marketers to reach audiences with the right messaging at the right time, driving campaign success.
Pricing: Based On Consultation
Availability: Public / Subscription-Based
CognitiveScale’s AI platform leverages the power of data to drive campaign success. Its personalized recommendations and automated testing enable marketers to fine-tune their strategies and achieve their advertising goals.
Conclusion
AI marketing tools are revolutionizing the way brands and marketers approach programmatic media buying. By automating and optimizing campaigns, these tools are making the process more efficient and effective, ultimately driving better results. Whether you're looking to improve performance or reduce costs, the top AI marketing tools for programmatic media buying that we've discussed in this article offer powerful solutions to take your advertising strategy to the next level.