Social Media Buzz Weekly: Roundup of Social Media Updates

Welcome to Social Media Buzz Weekly, your weekly bulletin of the latest social media updates. With the social media landscape evolving with each passing day, it can be challenging to keep a tab on the rapid developments. Well, not anymore, as we have taken it upon ourselves to keep you abreast of every happening in the social media space.

So, without any further ado, let’s look at some of the most significant developments from the last week in the world of social media.

1. Facebook Adds Topic Search Recommendations and Friend Likes To Reels

https://techcrunch.com/2025/10/07/facebook-updates-its-algorithm-to-give-users-more-control-over-which-videos-they-see/

Facebook is rolling out “friend bubbles” on Reels and feed posts, which will highlight content that your friends have liked. So now, as you scroll through your feed, you’ll essentially see recommended posts from people you know.

Also, Facebook is adding TikTok-style topic search links to the bottom of the Reels display, so you can easily find more content on that subject. Facebook will now append AI-recommended topic matches for videos (lie “soup dumpling recipes”) that you can tap on to go straight into a search for that topic. Facebook also says that it’s improving its Reels recommendation algorithm, with a focus on highlighting new content. 

2. Meta Updates Marketing API To Put More Focus on AI Targeting Tools

https://mobilemarketingreads.com/meta-tightens-ad-api-rules-expands-ai-driven-targeting-with-new-placement-flexibility/

Meta’s rolling out a new feature within placements that will allocate 5% of your ad spend to your excluded placements, when it’s likely that they’ll see good performance.

So now, if you exclude certain ad placements (e.g. Facebook Feed, Threads feed, right-hand column, IG Explore), Meta’s system will retain the option to allocate a small amount of your ad spend to those options, if its system thinks that they might drive better results. Meta further notes that Advantage+ placements are its recommended option for most advertisers, in order to maximize ad performance. Meta is also deprecating legacy APIs that don’t utilize Advantage+ setup, in order to ensure that all ad campaigns are able to utilize the power of its evolving AI targeting tools.

3. Facebook Is Shutting Down Its Gaming Creator Program

https://www.socialdiscoveryinsights.com/2025/10/10/facebook-to-wind-down-its-dedicated-gaming-creator-program/

Facebook has announced that its “Gaming Creator Program” will be retired in 2026. Originally launched in 2018, Facebook’s Gaming Creator Program gives gaming creators early access to new features, more direct access to Facebook’s support teams and assistance in driving monetization via its livestream donation tools. But now, Meta is scaling back the initiative, and pushing gaming creators into its more general creator monetization programs.

4. Facebook Launches Updated Job Listings in the US

http://techedt.com/facebook-reintroduces-job-listings-with-a-focus-on-local-work

Facebook is looking to take a punt on job listings once again, with an updated version of job opportunities in the app, which it says is aimed at helping young adults to find local entry-level roles.

Facebook is bringing back on-platform job listings, which will be available via the “Marketplace” tab, in order to help connect more people with open opportunities. Facebook’s bringing back on-platform job listings, which will be available via the “Marketplace” tab, in order to help connect more people with open opportunities. Facebook first announced in-stream job listings back in 2016, and eventually expanded them to most regions.

5. TikTok Announces Improvements to Its AI-Powered Smart+ Ad Campaigns

https://web.swipeinsight.app/posts/tiktok-updates-smart-plus-ads-with-more-control-and-better-performance-tracking-19964

TikTok is giving advertisers more control over their Smart+ campaigns, including the capacity to customize the level of automation in their targeting, budget, and creative elements, module-by-module.

You will now have explicit control options in each section of your Smart+ campaign set-up, which will enable you to manually set each element, if you choose. TikTok is also looking to improve its Smart+ measurement elements, with advertisers able to customize split tests “on a granular level” to glean more insight into what’s driving results. It is also integrating new Symphony creative tools within Smart+, which will give advertisers more ways to create and optimize their performance content.

6. Report Suggests That Posting More Often Increases TikTok Performance

http://buffer.com/resources/how-often-should-you-post-on-tiktok/

According to a recent report by Buffer, posting more on TikTok often leads to more views per post, with TikTok’s algorithm seemingly rewarding consistent activity.

The team at Buffer recently sought to find out, by analyzing over 11 million TikTok uploads, from over 150k accounts, to get a better understanding of the role that frequency plays in overall TikTok performance. Buffer’s data shows that posting 2 to 5 times per week will give you a 17% boost in views per post, on average, but posting more than 11 times per week will double that average rate of performance.

7. Instagram Tests Reels Algorithm Control Options

https://www.dooklik.com/latestnews/1588/instagram-tests-new-reels-algorithm-control-feature

Instagram is making a new push to get people to manually guide the Reels content that they see in the app, with a new algorithm overview that will highlight the topics that it thinks you want to see, which you’ll be able to easily edit by adding or removing topic groups.

Instagram announced the new algorithm control option last month, and now, it’s being made available to some users. The Reels algorithm overview will be available in a new “Your Algorithm” section within your Reels settings, which you’ll be able to access via a menu option in the Reels feed.

8. Snapchat Tests ‘Bitmoji Plaza’ Virtual Town Center on Web

https://www.socialdiscoveryinsights.com/2025/10/13/snapchat-trials-bitmoji-plaza-as-low-fi-web-metaverse/

As Snapchat looks to develop its own AR glasses, and compete with Meta in the AR wearables race, it’s also building its own, lo-fi version of the metaverse, with a new “Bitmoji Plaza” digital town center in the web version of the app.

It’s not active for all users at this stage. But basically, Snapchat’s Bitmoji Plaza will be an online space where you can interact with other users’ Bitmoji avatars in a basic 3D environment.

9. X Renames Business Subscription Package, Updates Features

https://www.findarticles.com/x-launches-premium-business-and-premium-organizations/

X has renamed its X Premium business package, while it’s also added new tiers for business subscribers, as it looks to entice more brands to pay for its add-on features, in order to boost their X presence.

First off, X is changing the name of its business offering from “Verified Organizations” to “Premium Business,” which now includes three variable price tiers of membership– Basic, Full Access, and Enterprise. X’s business offerings include a range of functional additions, which could be of benefit for your business. X’s business offerings include a range of functional additions, which could be of benefit for your business.

10. LinkedIn Limits Competitor Analysis for Non-Paying Company Pages

https://ppc.land/linkedin-limits-competitor-analytics-access-to-single-free-tracking-slot/

LinkedIn has made competitor insights a paid feature from Oct 15, giving $99/month Premium users access to data on nine rivals and trending posts from three.

The update allows Premium Company Page users, who pay at least $99 per month, to compare data from up to nine competitor pages and view trending posts from three competitors. These insights were earlier accessible to all company page admins without a subscription.

Wrapping Up

And that was a wrap of this week’s Social Media Buzz. We’ll be back next week with more news and updates for you from the social media world. Till then, stay tuned!

If you want to read more on the latest developments taking place in the social media space, take a look at ClickInsights’ Social Media Buzz, wherein we bring to you monthly reports on everything going on in social media, ranging from platform updates to policy changes that influence the way we market.