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Social Media Buzz Weekly: Roundup of Social Media Updates

Welcome to Social Media Buzz Weekly, your weekly bulletin of the latest social media updates. With the social media landscape evolving with each passing day, it can be challenging to keep a tab on the rapid developments. Well, not anymore, as we have taken it upon ourselves to keep you abreast of every happening in the social media space.

So, without any further ado, let’s look at some of the most significant developments from the last week in the world of social media.

1. Meta Publishes New Report on Evolving Consumption Shifts, and What Marketers Need To Consider

Meta has published a new report that looks at the key consumption shifts that brands need to consider in their marketing outreach, which highlights some important notes for all businesses to factor in. The research, conducted by Meta, in partnership with Kantar and Nielsen, is focused on opportunities in the Asia-Pacific market, though many of the lessons and notes would be largely universal, as they relate to global economic and behavioral shifts.

2. Meta Launches Verification for Businesses in New Zealand

Meta has announced that it’s launching Meta Verified to businesses in New Zealand. Meta’s Verified Business package offers a range of add-on benefits, in addition to a blue checkmark in the app, including increased impersonation protection, expanded account support access, and improved discovery, via featured spots for verified businesses in comments and search.

3. TikTok Launches ‘Creative Assistant’ To Help Guide Ad Creation Process

TikTok has launched a new, AI-powered “Creative Assistant” tool within its ad tools, which will guide marketers through various aspects of the campaign creation process, by linking them to relevant examples, tools, and even producing sample ad scripts, based on tools in TikTok’s Creative Center.

The new Creative Assistant is essentially a concierge for its existing Creative Center options, with all of the Creative Center functions built into the app. So, functionally, it’s not totally new, but it will make it easier for advertisers to get to the relevant sections and elements, with in-stream recommendations, and scripts, for your campaigns.

4. Snapchat Launches 16-Bit Game Which Guides Participants Through the Pitching Process

Snapchat has launched a new, 16-bit interactive game, which takes agency staff through the basics of building a Snapchat brief, and covers the key details of an effective Snapchat ad campaign, in an interactive way.

The game is fun to play, and provides some key insights on campaign building, which could help to guide your process. It lets you choose a character and an industry brief for your in-game experience.

5. Snap’s Shutting Down Its Enterprise AR Development Project

Snapchat has announced that it’s shutting down its Augmented Reality Services for Business (ARES) platform, less than six months after launch, in order to refine its focus on other key areas.

Snap’s ARES platform enables businesses to utilize Snap’s AR tools within their own apps and activations, with a focus, in particular, on enabling retailers to incorporate Snap’s AR technology into in-store displays. However, the project has reportedly proven too costly to support, so it’s shuttering the entire division, resulting in the loss of 170 jobs.

6. X Signs Exclusive Content Deal With Paris Hilton To Build on Its Entertainment Efforts

X CEO Linda Yaccarino has announced her first major talent signing to the app, with Paris Hilton becoming the first celebrity to ink an exclusive content deal as part of X’s expanding video content push.

Hilton’s new agreement with X will see her create four original video programs for the platform each year, for the next two years at least, which will include live-shopping broadcasts, Spaces audio chats, and more. In addition to this, Hilton will also serve as a launch partner for new X products, services, and feature releases.

7. X Adds Subscriber-Only DMs Setting For Deeper Engagement With Paying Audience

X has added another element to help creators improve engagement with their paying subscribers, with creators now able to switch on DMs for subscribers only, potentially facilitating deeper engagement.

Creators with subscriptions turned on can now activate a toggle to enable subscribers to send them direct messages in the app, regardless of any of their other DM settings. X updated the default setting for DMs back in July, in order to combat message spam, which means that only your followers or verified users can send you DMs. Non-contacts and non-paying users can’t send random users messages in the app, though you can still make your DMs open to all, if you choose. They’re just not open by default, which could be why you’re seeing fewer messages in the app.

8. LinkedIn Expands the Display of Its Profile CTA Buttons to More Surfaces

LinkedIn is expanding its display of custom CTA buttons for profiles, which will now also be displayed in both search results and on posts in stream, adding another element to drive more creator engagement.

Originally launched back in April, LinkedIn’s profile CTA buttons, which are available to Premium subscribers, enable users to add a CTA button to their profile, using one of six preset messages, which can then drive profile visitors to a specified URL from your LinkedIn presence.

Wrapping Up

And that was a wrap of this week’s Social Media Buzz. We’ll be back next week with more news and updates for you from the social media world. Till then, stay tuned!

If you want to read more on the latest developments taking place in the social media space, take a look at ClickInsights’ Social Media Buzz, wherein we bring to you monthly reports on everything going on in social media, ranging from platform updates to policy changes that influence the way we market.

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