Social Media Buzz Weekly: Roundup of Social Media Updates
Updated: Oct 17, 2022
Welcome to Social Media Buzz Weekly, your weekly bulletin of the latest social media updates. With the social media landscape evolving with each passing day, it can be challenging to keep a tab on the rapid developments. Well, not anymore, as we have taken it upon ourselves to keep you abreast of every happening in the social media space.
So, without any further ado, let’s take a look at some of the most significant developments from the last week in the world of social media.
1. TikTok Adds Photo Mode for Still Images, Longer Video Captions
TikTok has introduced Photo Mode for still images. Photo Mode looks exactly like Instagram, with users able to post carousels of still images that users can scroll through in the app.
TikTok’s also added some new editing tools to make it easier to refine your clips before posting. It’s also officially announced its longer captions, with creators now having up to 2,200 characters to accompany each clip.
2. Twitter Launches Updated Professional Account Analytics Tab
Twitter has updated its Professional Accounts option with a new analytics display, which provides an updated overview of your overall account performance.
The new Professional Home display provides a quick overview of all your key performance stats, including total tweet impressions, engagement rate, profile visits and link clicks. It also makes it a little easier to see your overall performance data on one screen, which could simplify your process. At the same time, there are also links to your other Professional Account options and tools direct from the insights dashboard.
3. Twitter Tests New Pop-Up Prompts to Dissuade Screenshots of Tweets
Twitter has introduced new pop-up prompts that emerge when you go to screenshot a tweet, asking you to either share in the app or share a link to the tweet instead.
This is because Twitter wants to stop users from sharing tweets outside of the app, which then results in reach and usage that it can’t track. That means that its usage data looks lower than it is, which is damaging for the business.
4. Reddit Rolls Out Updates to Ads Manager, Including New Targeting and Creation Tools
Reddit has announced a major update to its Ads Manager platform, which will make it easier for businesses to get started with their campaigns, and reach the right audiences in the app.
Reddit’s adding a new live chat element within Ads Manager, which will provide a direct connection to Reddit’s support team for ad-related queries. It is also looking to provide assistance in setting up data tracking on your site, with a new Pixel Helper tool, which will provide guidance on how to integrate the Reddit Pixel to measure their campaign performance.
5. Meta Detects 400 Apps That are Stealing Users’ Facebook and Instagram Log-in Info
Meta has reported that it’s detected 400 apps, this year alone, which offer fake features and tools that are designed to lure people to log into these apps with their Facebook credentials, which then gives developers access to their data and information.
Meta says that the majority of these scam apps are photo editors, with the rise of visual tools driving more demand for the latest features and editing updates. But as you can see in the chart above, they’re appearing in different categories, which means that users need to remain vigilant in approving apps, and providing their Facebook login details.
6. Pinterest Announces New Partnership with Headspace Ahead of World Mental Health Day
Pinterest has announced a new global partnership with Headspace, which will see the platform make a range of additional stress-relief and management tools available to users in the app.
Pinterest says that it’s aiming to support creators in staying balanced by ‘integrating wellbeing practices into their everyday lives through Headspace’s library of premium mindfulness content’ That includes a range of guided meditations, mindful walks, breathing exercises, focus music, and more.
7. Meta Will Shut Down its Newsletter Platform Early Next Year
Meta has confirmed that it’s shutting down its ‘Bulletin’ newsletter platform, just 18 months after its initial launch. As part of its initial push, Meta allocated $5 million in funding for local publications to convert to Bulletin instead. But this year, amid tougher market conditions, Meta lost interest.
The company has been gradually scaling back its investment in news and original content in recent months. Back in July, The Wall Street Journal reported that Meta had reallocated resources from both its Facebook News tab and Bulletin, in order to ‘heighten their focus on building a more robust Creator economy’.
8. Musk Reissues Original Twitter Offer in Bid to Avoid Court Battle
Musk has reportedly offered to end all litigation, and avoid a messy courtroom drama, by going back to his original plan, which would see Musk become Tweeter-in-Chief, and end months of public back-and-forth between the two parties.
Twitter’s team has been steadfast in its legal basis, in regard to the clauses of the deal, which they say includes ‘airtight commitments’ that will lock Musk into his original offer either way. The court trial is also likely to uncover discord around Twitter’s management and processes, which, if Musk does eventually lose the case, would then become his problem, and that PR damage could further reduce the value of the company.
And that was a wrap of this week’s Social Media Buzz. We’ll be back next Monday with more news and updates for you from the social media world. Till then, stay tuned!
If you want to read more on the latest developments taking place in the social media space, take a look at ClickInsights’ Social Media Buzz, wherein we bring to you monthly reports on everything going on in social media, ranging from platform updates to policy changes that influence the way we market.