The power of high-converting ad copy surpasses all others. With the right messaging and tone, your ads grab attention and drive action. However crafting effective copy takes time and skill. That's where ChatGPT prompts come in.
In this article, we'll explore the top ChatGPT prompts for creating high-converting Facebook, Google, and native ads. With these proven prompts, you can leverage AI to write compelling, results-driven copy at scale.
How Can ChatGPT Prompts Help With Ad Copy?
With ChatGPT, users may rapidly begin and refine material by having draft ad text generated from prompts. It creates a draft response and offers context on a good, service, or deal. This aligns the messaging and voice of the brand. With over 570GB of text data from books, websites, and other sources, ChatGPT is taught to identify fresh perspectives and ideas as well as produce more imaginative and persuasive ad content.
For example, a prompt like:
"Generate a Facebook ad for a new productivity app. The key benefits are saving time and improving focus."
May generate a draft like:
Struggling to manage your time effectively? Our new productivity app is crafted to reclaim your time and enhance your concentration. Featuring customizable timers, distraction-free settings, and AI-enhanced task lists, you'll boost productivity in no time.
5 Tips for Writing Effective Ad Copy Using ChatGPT Prompts
Focus on the Benefits
Consult ChatGPT for 3-5 concise bullet points highlighting the primary benefits and advantages of your product. Utilize these prompts as a foundation to create benefit-oriented headlines and opening lines for your ad copy. For instance, if your product is a time-saving app, ChatGPT might suggest:
·   Save hours weekly with automated scheduling.
·   Streamline workflow for enhanced productivity.
·   Prioritize tasks by freeing up your schedule.
Use an Engaging Story
Use storytelling as a powerful tool to establish rapport and involve your audience. Ask ChatGPT for a succinct story or anecdote that demonstrates how your product or service fixes a typical problem. Adapt this story into your ad copy to vividly resonate with readers. For instance, if your product is accounting software, ChatGPT might suggest a narrative like:
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"Meet Jenny, a dedicated professional spending endless hours balancing her company's books and generating financial reports. With no time for personal pursuits, she stumbled upon [your product name], an accounting solution automating reconciliations, reporting, and more. Now, Jenny completes her tasks within regular office hours, reclaiming precious personal time."
Highlight Social Proof
Social proof refers to evidence showing how popular or credible your product is. ChatGPT can suggest prompts highlighting positive customer reviews, a large volume of sales or downloads, or partnerships with well-known companies. For example:
·   Over 10,000 businesses trust [your company name]
·   "[Your product name] has over 500 five-star reviews"
·   Official partner of [well-known brand]
Use Scarcity and Urgency
Creating a sense of scarcity or urgency in your ad copy can motivate readers to take action quickly. Using these prompts in your headline or call-to-action can light a fire under readers and drive more conversions. Personalized CTAs convert 202% better than generic CTAs. Ask ChatGPT for scarcity prompts like:
·   Limited time offer - Act now before it's gone!
·   Only 3 spots left at this price - Sign up today!
·   Sale ends tomorrow - Don't miss out on 50% off!
Keep it Concise
ChatGPT excels in crafting concise, impactful copy that is direct and to the point. Request 1-2 sentence prompts from ChatGPT focusing on the key selling points of your product or service. These brief copy points are ideal for ads, particularly on platforms with limited character space such as Google Ads. Ensure your copy remains clear, compelling, and easy to scan.
Avoid These Common Mistakes When Using ChatGPT Prompts for Creating Ad Copies
You should customize ChatGPT's ad copy prompts to your brand, service, or product. Give as much context and data as you can. In order to generate a range of possibilities and optimise the best ones, test several options. As ChatGPT can only generate content based on the information supplied, keep in mind the motivations, pain areas, and desires of your target audience when creating prompts.
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Craft ad copy that resonates with your audience by addressing their characteristics, interests, and goals. Thoroughly review the output to maintain accurate formatting and cohesive branding, while also checking for spelling, grammar, and punctuation errors. Minor adjustments and proofreading can significantly enhance the effectiveness of ChatGPT's ad wording.
ChatGPT Prompts for Ad Copy that Sells
Craft 5 attention-grabbing headlines for a social media ad campaign about [INSERT PRODUCT/OFFER].
Write an ad copy highlighting the unique features of [INSERT PRODUCT/OFFER].
Create a compelling ad script for a video promoting [INSERT PRODUCT/OFFER].
Design an image for a social media ad that showcases the benefits of [INSERT PRODUCT/OFFER].
Develop a persuasive ad copy for a sponsored post endorsing [INSERT PRODUCT/OFFER].
Produce 3 variations of ad copy emphasizing the limited-time offer of [INSERT PRODUCT/OFFER].
Write a call-to-action ad copy encouraging viewers to engage with [INSERT PRODUCT/OFFER].
Generate ad copy addressing common pain points and how [INSERT PRODUCT/OFFER] provides solutions.
Craft an ad copy focusing on the competitive pricing of [INSERT PRODUCT/OFFER].
Create ad copy tailored for retargeting campaigns to remind potential customers about [INSERT PRODUCT/OFFER].
Final Thoughts
By providing precise prompts and direction, ChatGPT assists in swiftly crafting compelling and captivating ad copy customized for your specific audience. Emphasize clear instructions, exemplify successful ads, and elucidate details regarding your product/service and target demographic. When strategically employed, ChatGPT prompts enable leveraging creative AI to enhance ad performance and maximize ROI.
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