User Experience Highlights – 94% of the factors are design-related, affecting ONLINE SHOPPERS FIRST IMPRESSION of your website. 88% of user’s say they wouldn't return to a website once they have a bad user experience. 55% of online businesses currently conduct any UX testing.
A User Experience design aims to create an appealing, functional website that appeals to customers and encourages them to stay on your site. The success of your website's user experience is largely determined by how effectively you incorporate key components of design.
User experience has many components. The most central of these is the user interface (UI). It defines and creates a smooth flow of communication between a user and a product or service. A good UI should be clear, consistent, aesthetically pleasing, and easy to use. But how do you create an effective UI that goes hand in hand with the user experience while using the best practices? Well, here is how to do this.
Keep the Interface Simple
Simplicity in design refers to how simple it is to understand and interact with your webpage. Users should not need instructions to use an app or make certain interactions. As an interface designer, it's part of your responsibility to make things obvious and take people from where they are to where they want to go.
Don't let your interface be so complex that it confuses the user. It's important to remember that most users don't want to be in a situation where it is hard to comprehend a design.
Use Color and Graphics Strategically
Although both of these items are important, you need to use them sparingly. Overusing color or graphics can make your website seem less professional and look crowded. Sometimes, it takes a simple change in colors to make the entire web page feel different. If you want your webpage to have more energy, add some bright colors into the mix.
Test With Real Users
Designers assume that the people who use their interfaces are like them, so testing your design is crucial. It lets you discover how people use your interface and what changes need to be made to improve the user experience.
You can run tests yourself or hire another organization that specializes in usability testing, which can help you determine what works and what doesn't for your target market.
Build an Interface that Feels Natural to Users
A good website should feel natural to users. This means that your design shouldn't draw attention to itself; it's there to support the content, not overshadow it.
If you are using images or media on your webpage, make sure they are used in a way that feels natural. Also, avoid jargon, autoplay videos, or writing styles that the target market doesn't understand.
Create an Adaptive Design
An adaptive design is a strategy of creating a webpage that will accommodate users with various devices ranging from desktop to mobile. This ensures that all your visitors can access the information they need on their device of choice. Having a responsive design also ensures higher conversion rates and lower bounce rates.
Users Don't Like to Wait
This is a simple concept, but it cannot be stressed enough. If your site takes more than 3 seconds to load, people will click out of frustration, and you'll likely lose them. You must test the speed of your website and make any adjustments necessary to make sure it loads fast.
Conclusion
Designing a good user interface is crucial to creating an effective website. It will determine how easily people navigate through your site, what information they are interested in, and how likely they are to purchase your goods or services. When designing your webpage, always keep industry standards in mind. By doing so, you are making it easy for visitors to familiarize themselves with your website and maximize user experience.