YouTube has come up with its Cannes 2022 Leaderboard, which features the 10 most popular video ads on its platform worldwide from June 2021 through May 2022. The videos include celebrities like Roger Federer, Morgan Freeman, Anne Hathaway, Scarlett Johansson, Brie Larson, and Eugene Levy.
Tourism was a prominent and recurring theme in YouTube’s Cannes Leaderboard ads. For the second consecutive year, the first place on the list has a Korean stamp, with a campaign for Samsung’s new phone that questions whether “good” is enough for us. Switzerland follows, with two advertisements from MySwitzerland and the watch brand Omega.
Taken together, the ads in this ranking represent more than 565 million views on a global scale. The ranking is based on metrics like audience retention, organic views, paid views, and watch time.