• ClickInsights

2022 Top Video Marketing Trend & Predictions

Video marketing is increasingly becoming a popular and important aspect for many businesses and is transforming the way brands communicate with their audience. Research suggests that video content is more convincing, and 84% are likely to make a purchase decision after watching a video and are twice more likely to share it than other forms of content online. As per a prediction by Cisco, video marketing in 2022 will make up 82% of all online traffic.


Let's dive into the details!


Live videos

Live videos are a great way to engage with your audience, especially if you have an upcoming event or want to share some exciting news. Their importance skyrocketed in 2020 as the pandemic placed a halt to events and expos.



People also engage at a higher rate with video when it is live. For example, on Facebook, users interact with live videos 3x more than the pre-recorded ones. Surprisingly, only 28% of video marketers use Facebook Live to promote products, leaving an opportunity for many brands.


Search Optimized Videos

SEO is a way of ensuring that your business or website shows up in search results, especially when people are searching for your product or service. SEO is an essential part of video marketing and so you need to optimize your videos before publishing them on social media platforms and on your website to ensure that they appear on search results.



Forrester, an analysis and research company, recently found having a search-optimized video increases its chance to rank on the first page of Google 53 times more than other content. Also, as per Brightedge, Google prefers to put video snippets next to 26% of search queries.


Vlogs

Vlogs are short video clips that usually focus on a person’s life or personal experience. They are typically filmed using a smartphone or camera. Vlogs have become extremely popular, especially among teenagers. Their popularity has increased over the years and is expected to increase further as more brands use Vlogs as a marketing strategy – known as a great way to reach out to your audience and connect with them.



Using Vlogs, you can also efficiently narrate your brand story and connect with likely consumers to develop the brand identity and spread your message. As per Think with Google, a study suggests that travel Vlogs receive 4x more engagement from viewers than any other content on YouTube.


AR/VR Content

Augmented Reality (AR) and Virtual Reality (VR) are a growing trend and are both methods of delivering information or content to users. The main benefits of AR and VR are that they can help increase user engagement and improve the user experience.



It allows users to see things that they would not be able to see otherwise. With the industry set to grow to $209.2 billion by 2022, it would be a bad idea not to cash-in the business and revenue-generating opportunities this form of content brings.


Short Videos will become Dominant

In 2022, short videos will be the dominant video marketing strategy. It has already been observed that the average attention span of a human is less than a minute. This means that if your video is not impressive, it will be quickly forgotten. The best way to make your videos more compelling is to create them in the form of short videos because the shorter the videos are, the easier it is for people to watch them.



Conclusion

Video marketing is an important part of any digital marketing strategy. Although it is difficult to predict its future, it is expected that there will be an increase in the use of short videos as a mainstay of digital marketing. The rise of AR and VR technology is also expected to bring about several business opportunities.