Highlights–––Audio marketing is the next big thing, and you should get involved now to take advantage of it early. Out of nearly 1,500 surveyed content producers, 50% revealed that online audio advertisements will be their primary emphasis in 2023.
Audio marketing is one of the latest trends and also one of the fastest-growing fields. It is no surprise that many organizations are taking up this field as a serious venture, investing more and more in audio-based media. The future looks bright for audio-based marketing, with technological advancements and statistics showing great potential.
Here is a look at what we can expect this year based on stats and trends already emerging in the market.
Podcasts Are More Popular Than Ever
By 2024, podcasts are expected to reach above 500 million listeners worldwide.
Podcasts are a new type of content that is taking off in the audio world. There's a lot of hype around this platform and it is not hard to see why. As of November 2022, there are roughly 384 million podcast listeners around the world. This audio channel offers a great way to share your stories, ideas and knowledge with the world while also being able to build an audience from scratch.
It's not just about podcasting though! Audio marketing trends for 2023 will include everything from live shows and conferences to audiobooks and infographics.
Audio Platforms Will Become More Personalized
Audio content will become more personalized and targeted, making it easier for brands to reach their customers. It is because audio platforms could personalize messages based on the user's interests and location. The data they collect can help brands reach the right customers at the right time with relevant content.
For example, Pandora uses a "My Favorite Songs" feature that allows users to create playlists based on their favorite music artists and song titles, while Spotify has a similar feature called "Browse by Artist." This can result in better customer engagement, loyalty, and sales.
Voice Search Will Become More Prevalent
Voice search has the potential to revolutionize the way we interact with technology, and it could be a great way for businesses to connect with customers in a new way. For example, when you're ordering food at a restaurant, you can ask for suggestions on what dishes go well together or how much of each dish to order. Voice search could also be used during customer service calls to better serve customers and make sure they get what they want when they order online.
Brands Will Deliver More Valuable Content in Audio Form
In the past few years, audio content has become a popular form of communication. Now that brands are doing more and more to produce, distribute, and consume audio content, it is crucial to understand what makes audio so compelling.
Audio advertising is a good way to reach out to people because it has better recall rates than visual ads. It also allows users to listen to the ads without having to click on them first.
Brands are already tapping into this trend by producing longer-form audio content that can be used across multiple platforms. The ability to produce such content in-house will give them a competitive edge over the competition.
Virtual Assistants like Alexa, Siri, and Google Assistant Will Continue to Play A Vital Role in Our Daily Lives!
These voice assistants have become an integral part of our daily lives. The use of voice-based technologies is growing at a rapid pace, and this trend is expected to continue in the next few years.
The use of voice assistants like Alexa, Siri, and Google Assistant has increased significantly over the last few years. Audio marketing is already a huge part of how we interact with brands today. It's no surprise that companies are investing more in this medium.
Virtual assistants like Alexa, Siri, and Google Assistant are already being used by brands to engage with their customers. But they're not just limited to this one-way communication; they're also helping brands figure out how to engage with their customers in more meaningful ways.
The rise of the internet has led to an increase in the use of audio content on internet sites. This has significantly impacted how we reach out to people with our messages. With these trends, you can hop on the trend too!