As social media platforms continue to grow in popularity, so do the opportunities for marketers to reach their target audiences. One of the most popular recent trends is the rise of short videos. These videos are easy to consume and provide an engaging way for brands to connect with their customers.
Marketers are increasingly exploring the potential of short videos to grow their brands. The format allows for a quick and easy way to communicate key messages while also providing an opportunity to show off a brand’s personality.
Besides, with shorter attention spans, marketers have only 2.7 seconds to get their audience's attention, as per Marketing Mag.
How Short DIY videos can help marketers?
It's no secret that video is one of the most powerful marketing tools available today. But what's often overlooked is the fact that shorter videos can be just as effective as longer ones. These videos are typically under a minute in length, making them perfect for our attention-deficit society. Whether they’re funny, informative, or just plain odd, short videos have something for everyone.
Here are four reasons why shorter videos are better for marketing.
Shorter videos are more likely to be watched all the way through
It's no secret that people's attention spans are shorter than they used to be. With the advent of social media and the never-ending stream of information that comes with it, our attention spans have decreased even further, and this is where short videos come to the rescue.
Brands can use shorter videos to create awareness and provide information about their product or service in a fun way. Ideally, videos should be under one minute and must get straight to the point, without any fluff or filler.
Shorter videos are more shareable
In recent years, there has been a shift from longer videos to shorter ones because they are more shareable. And let's face it, most of us are pretty impatient when it comes to watching long videos online.
The trend is especially evident on social media platforms like YouTube and Facebook. For businesses and brands, this trend provides an immense opportunity to increase their reach online. By creating short DIY videos, they can tap into the power of social media and get their message out to a wider audience.
Shorter videos are more likely to go viral
It's no secret that shorter DIY videos are more likely to go viral than longer ones. After all, people have shorter attention spans these days and are more likely to watch a video that's only a few seconds long.
But why is this?
Well, for one, shorter videos are easier to watch. They don't require as much time or commitment and can be easily consumed in one sitting.
Shorter videos are easier to produce and help build trust
About 80% of marketers produce videos that are 3 minutes or less. Besides, shorter videos are easier to produce and help build trust because they take less time to make, meaning that more content can be released in a shorter amount of time. As a result, they are also of high quality and can be mass-produced and distributed quickly across social channels.
DIY short videos also help to create a better user experience as viewers are not left waiting for too long. In fact, shorter videos also showcase that you have authority in your niche and can quickly engage and resolve queries people might be having related to the product or service you provide. As a result, businesses can build trust with their audience quicker by releasing regular content instead of long videos that can sometimes go unnoticed.
Short DIY videos can be a great way to market your business. They are easy to produce and can be shared widely on social media. Plus, they are quickly digestible, which can help you reach your target audience. So, if you're looking for an effective way to market your business, short DIY videos might just be the solution you're looking for.