Honestly, I don’t even know if I should be writing this blog since I forgot to wish my mom yesterday😭 But regardless of whether we wish them or not, our mothers have a special place in our hearts. And I don’t think it’s a great idea to reserve just one day for our mothers, instead, we should celebrate them every day.
But since Mother’s Day strikes a chord with almost everyone, brands try to make the most of this day by dishing out inspiring commercials. And this year was no different. So, here we are with 5 Mother’s Day 2023 commercials that will help you recall every instance of the invaluable role that our mothers play in our lives.
1. Publix: Mothers’ Day Surprise
This commercial by the American supermarket chain Publix seeks to highlight how the sentiment of motherhood remains unchanged despite the change in one’s own familial status.
The ad showcases an elderly woman helping a man prepare cupcakes. When the man’s wife looks at the cupcakes, she instantly identifies them and knows that they have been prepared by her mother. Despite being a mom herself, the woman still yearns for her mother, which is evident from how she hugs her mother as soon as she sees her.
2. Amazon India: Deliver The Love
As children, we often take our parents, especially mothers, for granted. The video is all about how mothers can fill in for everyone but nobody can ever replace them.
The ad showcases instances when children ignore phone calls or messages from their mothers while they’re enjoying their time with their friends. But instead of being cross with them, mothers eagerly wait for their children to get back to them. The brand beautifully conveys the message that if our mothers’ love doesn’t fit into a box, why should ours?
3. Pandora: For Everyone Who Loves Like A Mom
While Mother’s Day has been celebrated for years as an event meant for mothers, jewelry brand Pandora broke all stereotypes this year.
From grandmothers to stepmothers, the ad celebrates every woman who loves like a mom. And in doing so, it conveys a powerful message, i.e., you don’t have to be a mother to be celebrated on Mother’s Day; you just have to love like one!
4. Grab Official: Some Gifts Take Time
Contrary to the other emotional ads in this blog, this commercial by Southeast Asian brand Grab has a hilarious take on some of the demands that our mothers make from their children.
The ad shows a man wishing his mother and asking her what she’d like to have on Mother’s Day. To his surprise, the mother demands a grandchild. But instead of freaking out upon hearing this, the man and his wife quietly get up from their seats, begin dancing, and head to their room. Just then, a delivery executive from Grab delivers the mother flowers that her son had probably ordered for her.
The message- some gifts take time; for everything else, you can rely on Grab!
5. The Pregnancy Center: Dear Mom, Thank You
As ironical as it might sound, the American not-for-profit medical facility The Pregnancy Center, which offers abortion and unplanned pregnancy-related services to women, released a heartwarming ad, which pays tribute to mothers across the world.
The 58-second spot shows how mothers go through all kinds of difficulties to first give birth to their children and then raise them. Also, it expresses gratitude to mothers who go went ahead with giving birth to their children despite knowing how hard motherhood can be.
Regardless of whether or not you agree with abortion, this emotional ad will surely resonate with you and all the mothers watching this.
Wrapping Up
And that was a wrap of the best Mother’s Day commercials from this year. While Mother’s Day certainly celebrates everything that mothers stand for, their significance and value in our lives stay the same throughout the year.
We’ll be back tomorrow and take a look at some more awesome Mother’s Day commercials from yesteryear. Until then, stay tuned!