With the rise of big data, marketers now have access to huge volumes of information about their customers, products, and marketing campaigns. However, data alone is not enough. You must be able to analyze data, spot trends, and create meaningful data visualizations to share actionable insights with your team and executives. Moreover, the readership rate of content increases by 80% when it includes visuals like charts and graphs. The good news is that there are many excellent tools available, and new options are launched each year.
To help you choose the right tools for your needs in 2023, here is an overview of 5 leading data visualization tools for marketers.
1. Tableau
If you're looking for a data visualization solution to turn raw data into actionable insights, Tableau is the premier choice. With its powerful yet user-friendly features, Tableau can help marketers of all technical skill levels gain valuable perspectives into their data.
Features
With Tableau, you can:
Connect to numerous data sources like Excel, SQL databases, Hadoop, and cloud applications to combine data in one place.
Create interactive visualizations such as bar charts, line graphs, scatter plots, and heat maps to uncover patterns and relationships in your data.
Build dashboards to share visualizations, metrics, and key performance indicators in an easy-to-understand format. Dashboards refresh automatically when the underlying data changes.
Use pre-built statistical, mapping, and time series calculations to analyze your data without needing to code. Tableau's drag and drop interface makes data exploration simple.
Share reports and dashboards with colleagues, clients, and stakeholders for data-driven decision making. Tableau Reader lets anyone interact with visualizations for free.
Pricing
Tableau Creator - $70
Tableau Explorer - $42
Tableau Viewer - $15
2. Sisense
For growing businesses looking to scale their data insights, Sisense provides an easy to use yet robust solution at a cost-effective price point.
Features
Sisense is an end-to-end business intelligence tool for integrating, analyzing, and visualizing data. With drag-and-drop widgets, you can build interactive dashboards to gain insights into KPIs, trends, and metrics. Connect to a wide range of data sources with live direct queries to visualize data in real time.
With an intuitive interface, marketers and analysts alike can create impactful data visualizations to monitor campaign performance, understand the customer journey, and optimize the user experience. Role-based access controls and two-factor authentication also allow you to securely share reports and dashboards company-wide.
Pricing
Fill out the brand’s website form for a custom quote.
3. ChartBlocks
ChartBlocks is a user-friendly yet powerful data visualization solution suitable for marketers looking to gain data-driven insights and share impactful stories with stakeholders. With its code-free environment and affordable pricing, ChartBlocks allows you to spend less time manipulating data and more time gleaning and communicating key findings.
Features
With an intuitive drag-and-drop interface, you can quickly build and share data stories without any coding required.
ChartBlocks offers a wide selection of professional chart types - including bar charts, line charts, pie charts, scatter plots, bubble charts, and more. The charts' data can be brought in from spreadsheets, SQL databases, or inputted manually. Plus, you have full control over colors, fonts, and layout to create visually impactful data visualizations.
Pricing
Free Plan
4. DataWrapper
DataWrapper is a popular data visualization tool used by many marketers and journalists. Known for its simple, intuitive interface, DataWrapper makes it easy to create interactive charts, maps and tables to help you share data with your audience.
Features
An intuitive interface to create interactive charts, maps and tables
Access to thousands of datasets on topics like politics, economics, health, etc.
Options to upload your own data as CSV, Excel or Google Sheets
Customizable themes, layouts and styles to match your brand
Embed options to add visualizations to your website or blog
You can customize the design, colors and labels of your charts to match your brand. DataWrapper also allows you to add annotations, highlights and captions to provide context for your readers. The paid plan comes with additional features like:
Interactive and real-time charts
Custom styling
Priority support
Additional map layers and data sources
Pricing
Standard Plan - Free
Professional Plan - $599/month
Enterprise - Custom Quote
5. Visme
Visme combines interactive design with business intelligence, allowing you to produce data visualizations that are not only visually appealing but also easily comprehensible.
Features
A drag and drop interface to easily create infographics, charts, graphs and other visuals.
100+ charts and graphs to choose from, including bar charts, pie charts, flow charts, maps, and more.
Pre-made templates to get started quickly.
Customizable fonts, colors, and layouts.
Import live data from Google Sheets and Google Analytics.
Share your visuals on social media or embed them on your website.
Pricing
Starter Plan - $12.25/month
Pro Plan - $24.75/month
Enterprise - Custom Quote
Final Words
This year promises to be an exciting one for data visualization tools that can help marketers gain valuable insights. With the options available, you have the ability to choose a tool that fits your specific needs and budget. Companies that use data visualization are 5 times more likely to make faster decisions and 3 times more likely to execute them than their competitors. So, evaluate these leading data visualization options and determine which solution will most benefit your team and marketing efforts in 2023. The insights are there — you just have to see them.
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