In the competitive world of marketing, a company needs every edge it can get. Many companies are using animated videos to improve their marketing efforts and connect with their target audience.
Animated videos are engaging and can be used to explain complex concepts in a simple way. By using animation, companies can capture their audience's attention and communicate their message creatively.
Making animated videos to improve your marketing
Animations are becoming more and more popular in our daily lives.
Consider this: about 96% of people have watched explainer videos about products or services and most of them love doing so.
From the gifs we use to the short, animated videos we see, animations are everywhere. And they're not just for entertainment anymore - businesses are using animations for marketing and branding purposes too. If you're not using animations in your business, you're missing out on a powerful marketing tool.
Here is how you can start making animated videos to increase your brand awareness.
Have a plan
Creating an animated video without a plan is like shooting an arrow in the dark - you may hit your target, but chances are you'll miss it. That's why it's important to have a clear idea of what you want to achieve with your video before you start production. Without a plan, it is easy to get lost in the creative process and end up with a video that does not meet your original goals.
To avoid this, start by brainstorming a list of ideas for your video. Once you have a few ideas, narrow them down by deciding on a specific story you want to tell. From there, begin planning out the scenes and dialogue. If you are struggling to come up with ideas, try looking at examples of other successful animated videos. See how they use animation to tell their story and see if any of those techniques can be applied to your idea. With a little planning and creativity, you can create an animated video that is both entertaining and informative.
Create a script and storyboard
Whether you're making a video for YouTube, or TikTok, scripting and storyboarding are essential steps in the animation process. Scripting will help you map out the scene, dialog, and action for your video. It will help you determine what scenes are needed and what action needs to take place in each scene. Your script should be clear and concise, and your storyboard should visually represent the scenes in your video.
Make the animated video
When you have your script and storyboard ready, it is time to create your brand's animated video. For starters, this process can be daunting, but with careful planning and execution, marketers can create a high-quality video that will engage their audience.
When creating animated videos, it is also necessary to ensure that it reflects your brand identity. You also need to ensure that the visuals and overall style of the video match up with your company's values and aesthetic.
Also, businesses need to ensure that their video is entertaining and engaging since nobody likes watching the dull or uninteresting video.
Promote your video
Once your video is complete, it's time to start promoting it. There are several ways you can do this, but one of the most effective is to share it on social media.
Social media is a great way to reach a large audience and get people talking about your video. Make sure to post your video on all your social media channels, and encourage your followers to share it with their friends.
Track everything
Once you publish your animated video, start tracking everything from the number of views to the engagement levels. Gather data as much as you can to understand how your video is performing and whether it's resonating with your audience. Make sure to track all the key metrics so you can get a clear picture of how your video is performing. With this information in hand, you'll be able to make necessary changes and improve the overall quality of your animated videos.
Key Takeaway
Making animated videos is a great way to improve marketing efforts. As per a HubSpot report, around 85% of businesses are using video in their marketing, and the trend is set to grow.
By using engaging visuals and storytelling, businesses can communicate their message in a more effective way. Not only will this capture the attention of potential customers, but it will also help them remember the message long after they have watched the video.