Can B2C Marketing Succeed on LinkedIn?
If you're a B2C company, LinkedIn can be the most powerful social network for your business. But when we say this, we’re not talking about using the same strategies that you'd use on Facebook or Instagram because the users on LinkedIn are different from those on other social media platforms.
LinkedIn is the professional network—while Facebook is more personal and focuses more on connecting with friends and family, LinkedIn is where people gather to find jobs, make connections in their industry or field of interest and help each other advance their careers.
LinkedIn users are older than most of their counterparts on social media platforms (with an average age of above 30). They don't spend as much time browsing memes or videos—they're busy professionals who want to stay engaged with relevant content so they can advance at work and improve their careers.
LinkedIn also has some unique features that make it even more useful for B2C companies looking to reach professionals:
LinkedIn boasts more affluent, more educated and higher-level users than any other social network
LinkedIn boasts more affluent, more educated, and higher-level users than any other social network. In fact, LinkedIn has a higher proportion of college graduates than any other social network and an impressive number of executives and decision-makers in its membership. It also has a higher proportion of females with purchasing power than any other social network—a valuable demographic to target for B2C marketers.
So if you're looking to reach out to affluent and educated consumers or high-level decision-makers, LinkedIn is the social media platform for you. Thanks to its large user base and its ability to target specific demographics, LinkedIn is the ideal place for B2C marketing success.
There is low B2C Competition
The B2C market on LinkedIn is less crowded than the B2B market, and there are more opportunities for exposure and growth than you might expect! For a company selling products directly to consumers, there are fewer brands competing with you for audience attention and engagement (e.g., clicks). You have more room to grow your brand presence and find new customers through paid ads or organic content—and even experiment with new ways of reaching them!
Best to educate customers
LinkedIn is the best social media platform to educate customers. It has features that allow you to connect with potential and current customers, share valuable information, and build relationships. LinkedIn also makes it easy to identify your target audience and track their engagement with your content. It allows you to share knowledge of your company and industry in an engaging manner. You can also build your brand reputation as a thought leader in the industry through LinkedIn by sharing and creating awareness for the products and services you provide.
People trust the content on LinkedIn because it comes from professionals
LinkedIn is a professional platform, so people are more likely to interact with each other in a business-like way. That means you'll find fewer trolls, fewer personal attacks, and less spam, making it easier to get your message across without having to deal with those distractions.
You can use LinkedIn ads to boost the visibility of high-quality posts and content
If you want to bump up the visibility of your high-quality posts and content on LinkedIn, use LinkedIn ads. You can do this by promoting blog posts, free webinars, and other content that's valuable to your audience. LinkedIn ads are great because they're highly targeted. That means that people who are more likely to engage with your brand will see it in their feed, and not someone who doesn't care so much about what you have to say sees it on their newsfeed. Marketers see up to a 2x higher engagement rate, meaning you will get more clicks on your ads when compared to Facebook or Twitter.
It is evident that LinkedIn can be an effective platform for B2C marketing if used correctly. However, it is important to keep in mind that the audience on LinkedIn is different from other social media platforms, so marketers should tailor their content and approach accordingly.