China Digital Digest Weekly: Exploring the Chinese Digital Landscape
- ClickInsights
- Jun 25
- 3 min read
Hi folks, we are back with our weekly edition of China’s Digital Digest, wherein we bring you weekly updates on China’s digital space. The report takes a quick glance at China’s complex and rapidly evolving social media landscape by providing updates on the latest happenings across the social media industry. Here are the major highlights of the report.
1. Alibaba Folds Delivery App And Travel Agency Into Ecommerce Group
Alibaba Group Holding is merging its food delivery platform Ele.me and online travel agency Fliggy into its core e-commerce business, as the Chinese tech giant seeks to streamline operations and sharpen its focus on artificial intelligence (AI).
The restructuring “marks a strategic upgrade from an e-commerce platform to a comprehensive consumer platform”, Alibaba CEO Eddie Wu Yongming recently wrote in a letter to employees. Following the changes, Ele.me CEO Fan Yu and Fliggy CEO Zhuang Zhuoran will report directly to Jiang Fan, who leads Alibaba’s E-commerce Business Group. That division oversees domestic platforms Tmall and Taobao, as well as the company’s international e-commerce operations.
2. China Subsidies Give Alibaba, JD.Com Sales Lift During 618 Shopping Festival
Chinese e-commerce giants Alibaba Group Holding and JD.com reported record user participation and growing sales during the 618 shopping festival, as government subsidies and new artificial intelligence (AI) tools fuelled a surge in consumer activity.
Alibaba said its buyer base grew at a double-digit pace from a year earlier, reaching an all-time high for the 618 shopping festival period. The midyear sales event typically starts in late May and runs through June 18, the date for which it is named. On the other hand, JD.com said that its transactional users doubled year on year, with 2.2 billion orders placed during the period across its online and offline channels, including its new food delivery business.
3. JD.Com Founder Bets on Stablecoins to Cut Cross-Border Ecommerce Payment Costs
Chinese e-commerce giant JD.com plans to make an international foray into stablecoins – cryptocurrencies backed by a reference asset, typically a fiat currency like the US dollar – as these tokens are poised to become a major cross-border payment tool, according to founder and chairman Richard Liu Qiangdong.
The announcement reflects Beijing-based JD.com’s confidence in the growing regulation of these virtual assets, nearly a month after Hong Kong passed a new stablecoin law that will take effect on August 1. The law requires stablecoin issuers in the city to obtain a licence from the Hong Kong Monetary Authority.
4. JD.Com Takes Its Meituan Rivalry to Saudi Arabia With Express Delivery Service
Chinese e-commerce giant JD.com is extending its deep-seated rivalry with Meituan to Saudi Arabia, launching a self-operated courier service in the country as it extends its footprint in the Middle East.
JD.com’s logistics arm JD Logistics has announced the launch of JoyExpress, a business-to-consumer express delivery service that covers most of the 13 provinces in the Middle Eastern country, according to a statement. JoyExpress provides expedited same-day and next-day delivery services for local e-commerce platforms, as well as online and offline merchants. It also delivers end-to-end logistics and supply chain solutions, including cross-border shipping and customs clearance, to facilitate global trade.
5. Osprey Opens First China Flagship in Hangzhou
Global outdoor brand Osprey has unveiled its first dedicated retail store in China at Hangzhou’s Hubin Intime In77. Nestled in the heart of the West Lake business district, In77's focus on modern lifestyles, youth culture, and global aesthetics aligns perfectly with Osprey’s ethos of freedom and adventure.
This launch marks a significant step in Osprey’s expansion into East China and forms part of its ongoing 50th anniversary campaign, Backpacks That Heal—a celebration of the brand’s belief in the power of gear to reconnect people with both nature and themselves. The store's design is inspired by founder Mike Pfotenhauer’s spiritual space, affectionately known as “Mike’s House,” and is divided into four immersive zones: 'Mountain and Home,' 'Garage-Born Creativity,' 'The Edge of Exploration,' and a 'Full-Circle Journey' that bridges Osprey’s legacy with its future.
Wrapping Up
The vast and diverse nature of the Chinese Social Media space makes it incredibly challenging to keep a tab on the rapid developments taking place. However, China’s Digital Digest brings you all the latest updates from there to keep you abreast of all the evolving trends.
To delve deeper into the findings of our latest report, click here.
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