Color has long been recognized as a powerful tool in marketing campaigns by marketers and graphic designers. Because color can evoke emotion in the audience, many firms are wise enough to use specific shades in their marketing plan to increase brand relevance and sales.
Color psychology is an enthralling and confusing subject. It can have a subtle or overpowering effect on how we view our surroundings. Choosing the right color combination can significantly impact your branding, whether you're creating a new website or a mobile app. To put it simply, going from the wrong to the appropriate color scheme can have a tremendous effect.
The color scheme you choose to represent your brand has the same weight as any other element. It can make or break how people perceive your business. Colors are often associated with certain feelings, so it's important to choose the right color scheme to reflect your company's message and culture. If you are unsure what colors to incorporate in your marketing material, this guide will definitely be of help.
Red - Perfect for Attention
Red has a lot of meanings, but it's the best shade for portraying authority. When employed correctly, it has the power to instantly attract people's attention. The color red conjures up feelings of joy, love, urgency, and passion. When you're trying to get people to buy something, associating it with the red color is a good choice to make. Researchers from the University of Durham presented findings showing that athletes who wore red were more likely to win a competition and commented, "We find that wearing red is consistently related with a better probability of winning."
Orange - To Stir Energy
Orange is the perfect mix of being eye-catching without being overwhelming. It is a hue with a lot of psychological impacts and is associated with happiness and zeal. Using orange color in your marketing materials will help stir up energy in your customers and get them excited about your product or service. It's a great color to use if you want to come across as fun, youthful, and vibrant.
Black - To demonstrate Authority
Black is the color of sophistication, power, and authority. It is also the color most often used in business settings. It gives off a feeling of trustworthiness and reliability. Many corporate logos use black because it creates a feeling of sleekness and sophistication. While black can be quite versatile, it's important to use it sparingly so that it doesn't overwhelm your other design elements. The most effective use of the color black in marketing is its use to create contrast. By adding a border around the accompanying text or graphic, you will be able to highlight the message and subconsciously underline it.
When a company wishes to convey authority and grandeur, the color black is a popular choice. Black is used by several high-end retailers in their branding and websites. Apple is a great example of a company that employs black in a way that is forceful, crisp, and high-quality. Its striking contrast with the background lets the user notice the message, comprehend it, and not be overwhelmed. It results in high click-through rates and, as a result, online sales.
Blue - Loyalty and Trust
Blue is the color of serenity, wisdom, and loyalty. It has a calming effect and is often used in hospitals. The color blue is known to stimulate productivity and is commonly used in corporate branding. Many banks use blue in their logos and marketing materials because it is associated with trustworthiness. When used correctly, blue can be a very effective color for marketing. It is often used to create a feeling of stability and reliability.
Conclusion
Selecting the right color for your marketing is important as they are associated with different impacts on people and can evoke different emotions. When deciding on the colors to use in your marketing strategy, it's important to think about the message you want to communicate.
There is a reason why certain colors are used more often than others in marketing and branding. Colors can subconsciously affect people in ways that we are not even aware of. The next time you are designing a website, pamphlet, or any other marketing material, think about the message you are trying to convey and choose your colors accordingly.