ClickInsights recently organised Digital Outlook 2020, an event to help marketers spot early trends that will help inspire, sharpen business plans and overall performance for the year. We asked the Mobile Marketing speaker, Klara Krok, Head of Business and Distribution at Dentsu X, to share 3 key things marketers should take note of for mobile marketing this year.
Highlights:
1. 5G connectivity will spark a lot of opportunities for brands.
2. Look at strategies to integrate creative and media to improve customer experience.
3. People with ad blockers are actually more likely to interact with brand products than those who don't, so ensure that your online and offline channels work well together.