ClickInsights recently organised Digital Outlook 2020 in January, an event to help marketers spot early trends that will help inspire, sharpen business plans and overall performance for the year. We asked the Data & Analytics speaker, Jeff Rajeck, Senior Trainer at ClickAcademy Asia to share some tips on how marketers can use data for more than just charts and dashboards.
Highlights:
1. Design small, deliberate experiments that will help you make predictions from the data.
2. Plan for replication: Record what was done and how the results were achieved so that it can be replicated and make the data more robust.
Find out how to achieve this at ClickAcademy Asia's Mastering Data & Analytics for Marketing and Google Analytics Certification training courses. The course is accredited by the Institute of Banking & Finance and has up to 90% course fee funding. NTUC members get additional unfunded course fee support of up to $250 through UTAP.