When you’re starting a digital marketing campaign with a new client, it’s important to make sure you have all the basics covered, and this includes asking your client the right questions. By doing so, you can gain a better understanding of their needs and expectations, which can help you to create a more effective strategy.
80% of new leads never translate into sales, so you need to have a comprehensive understanding of what your client and target audience expect from you. Additionally, asking relevant questions can help you to build trust with clients, which is essential for any successful business relationship. Following are a few questions you can ask your new digital marketing client:
1. Describe the product or service you want a digital marketing campaign for and its scope?
Although this is a frequent question, it’s critical to grasp the client’s perspective on what they are trying to achieve. What industry do they compete in? How do they want to be perceived by the public? What are the company’s core values, and how do they plan to make money? These questions will help you understand the client’s goals and objectives.
2. Who is your target audience?
You can’t create an effective marketing strategy without knowing your target audience. So ask your client who is the campaign meant for? Children, women, men, a specific age group? What are their interests? What are they looking for when they browse the internet or shop? When you know who you’re targeting, it’s much easier to tailor your marketing efforts to appeal to them.
3. What are your goals for digital marketing?
Every company has different goals for its digital marketing campaigns. Some might want to increase website traffic; while others might be more concerned about generating leads. Knowing your client’s goal is essential for creating an effective strategy.
4. What kind of results would you like to see from digital marketing?
Clients often have high expectations for their digital marketing campaigns, but it’s important to set realistic expectations from the start. What results do you expect to see? How quickly should you expect results? What steps will be taken to achieve those results? By understanding the client’s expectations, you can avoid misunderstandings later on.
5. What is your budget for this project?
This is another question that should be asked upfront. It’s important to know how much money the client has allocated for this project so that you can stay within their budget. By having this information, you will also be able to give them marketing services that fall within their budget.
6. What are your current marketing efforts, and what results have you seen from them?
This question will help you understand the client’s current marketing efforts and how they’ve performed in the past. This information can be used to create a more effective digital marketing strategy by analyzing what went wrong in the previous campaigns. Additionally, it can also help you determine if the client’s current marketing efforts are working or if they need to be changed. You can also build on what’s already been successful and avoid repeating any mistakes.
7. What do you think makes your company or product unique?
When creating a digital marketing strategy, it’s important to highlight the unique selling points of your client’s company or product. Ask your client what makes them stand out from their competition? Why should people choose them over the other brands? What are the benefits of using their product or service? By emphasizing what makes your client’s product or service unique, you can easily work towards setting their company apart from the competition and attracting more customers.
8. How did you hear about my digital agency?
Often overlooked, this question can help you understand where your potential clients are coming from. If they found you through a referral, that’s a good indication that your current clients are happy with your services. If they found you through online research, that means you have a strong online presence, and they may be looking for similar services. Knowing how the client came to find you may help you focus on these avenues and achieve further success, as you are also important.
These are some of the essential questions to ask every new digital marketing client before starting their campaign. By understanding their goals, objectives, and expectations, you can create a strategy that will be successful for both of you.
What’s next?
Now that you know the basics of what the client is looking for, it’s time to start creating your strategy. The first step is to research the competition and gather as much information as possible. What are their strengths and weaknesses? What kind of content do they produce? What tone do they use in their marketing efforts, and how does their website look and function?
You should also consider the client’s target audience and create content that appeals to them. This might include producing videos, blog posts, or infographics that are relevant to their interests. Additionally, you’ll need to create a strong online presence by optimizing the company’s website and building links to it. By doing all of this, you can ensure that the client’s digital marketing campaign is a success.