Did you know that over 2 billion searches are done on Pinterest every month? There are a lot of opportunities for your Pins to show up in a search and provide visitors to your website! So, how can you get a piece of the action?
Many small business owners and bloggers overlook Pinterest. This is typically due to the belief that the platform is only for looking up recipes and home decor ideas. However, several other blog categories, such as fitness, DIY, finance, parenthood, technology, relationships, and programming, are very popular on the site.
Pinterest is a fantastic source for getting consistent traffic to your blog, especially if you have an evergreen content strategy. In simple words, Pinterest is another social networking platform that behaves more like a search engine - users are actively seeking information, and you're missing out on possible website traffic, followers, and customers by not posting your material on it.
Do Pinterest Keyword Research and Place Them in Your Pins
The first step is to determine the primary keywords you want to target. To do this, use Pinterest's Keyword Research Tool.
The Pinterest keyword research tool allows you to enter a keyword or phrase, and it will generate similar ideas that other people are pinning. This means that if you, for example, enter the term "fitness goals" into the Pinterest keyword research tool, you'll see suggestions like "30 Day Fitness Challenge", etc.
As you can see, using keyword research tools helps identify what type of content works best on Pinterest, which drives traffic to your blog. As an additional benefit, this process
gives you ideas for future blog post topics!
Pin Consistently
Posting constantly on Pinterest is an absolute must and should be a part of your blogging strategy. Pinterest doesn't have a search algorithm like other social networks, so the more Pins you upload, the more likely your content will be seen by new users.
Even if you only have 2-3 new pins available each day, this is enough content for your feed. The more consistent you are with pinning on Pinterest, the better chance your Pins will get pinned by others. However, if you're posting less than once per week, don't expect favorable results.
Add the "Pin It" Widget to Your Site
Another way you can get traffic to your site is by encouraging people to pin your content by adding the 'Pin It" widget to your blog. The widget allows visitors to pin your images directly from your site without opening the site.
Placement of the widget is also the key as having it after the end of the blog post has mixed results, but if you want constant referral traffic from Pinterest, you need to make sure this widget is placed on the top of each post for higher engagement!
Use Rich Pins
With Rich Pins, you can add extra information to your images, such as the price and product details. The results show up on both mobile and desktop when users search and are perfect for affiliate marketers and online business owners looking to increase traffic and conversions via Pinterest.
Create Boards With Targeted Keywords
One great strategy for driving traffic back to your own site is to create Pinterest boards based on popular keywords or phrases you might use when doing keyword research.
This allows other people on Pinterest to find your content, follow it and hopefully repin some of the material onto their own feeds. Another benefit of creating specific boards around topics is that it helps keep everything organized!
Conclusion
Pinterest is a very powerful platform and can be a great traffic source for your blog - utilizing it helps you find new audience members that will hopefully become loyal followers.
In conclusion, the key to starting a successful Pinterest campaign is thorough research and consistency. The more time and effort you put into your campaign, the better results you will see!
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