[Marketing Guru Video Series] Google Analytics: Bounces (Part III) and Channels
Updated: Aug 31, 2020
Which channels to your website are experiencing high bounce rates and what can you do about it? Jeff Rajeck, Senior Trainer at ClickAcademy Asia, helps you make how your channels could affect your bounce rates and how to fix them with data from Google Analytics.
A good report to check is the channel report in Google Analytics. It tells us how different channels perform, how many visits we get, how long people stay when they arrive from the channel and what percentage of people who arrived from the channel 'bounced'.
You would want to pay attention to your paid channels since you are spending money on them and also setting the expectations in our ads.
So if you see high bounces in paid search, social or display, have a look at your ad and think about the landing page to make sure you are setting the right expectations.
You may have a generic ad which takes them to a specific offer, confusing them - or you may have an offer ad which takes them to a general page, irritating them.
Whatever the case, if you match expectation with experience you should be able to lower your bounce rate - and this is especially true for where it matters most - paid traffic.
Get hands-on guided training on Google Analytics at ClickAcademy Asia's Google Analytics Certification. The 2-day course covers topics from basic setup and configuration to advanced tracking features. Find out more here.