Social Media Buzz Weekly: Roundup of Social Media Updates
- ClickInsights
- Mar 27
- 8 min read
Welcome to Social Media Buzz Weekly, your weekly bulletin of the latest social media updates. With the social media landscape evolving with each passing day, it can be challenging to keep a tab on the rapid developments. Well, not anymore, as we have taken it upon ourselves to keep you abreast of every happening in the social media space.
So, without any further ado, let’s look at some of the most significant developments from the last week in the world of social media.
1. Facebook Looks to Lure High-Profile Creators With New Program
Meta has launched another element in its evolving creator push, with its new “Creator Fast Track” program offering guaranteed monthly payments for popular creators on other apps to post their content to Facebook as well.
Meta’s Creator Fast Track initiative will see creators who have an established following on Instagram, TikTok, or YouTube, awarded with guaranteed monthly payments for posting 15 Reels per month on Facebook. Those payments will vary based on how many followers the creator has in these other apps. If the creator has 20,000-99,999 followers on either IG, TikTok or YouTube, they’ll be eligible for an additional $100–$450 payment per month. If the creator has a million followers on any one of these other apps, they’ll qualify for $3,000 each month in set payments.
2. Meta Rolls Out Manus AI Assistance Tools For Marketers
Meta has announced some new integrations of Manus’ artificial intelligence tools within its various business and ad offerings, which will offer more automated guidance and insight, based on the Manus system’s advanced understanding of task requirements.
Meta advertisers will be able to tap into these capabilities within Meta’s various business offerings, including Meta Ads Manager, Instagram Creator Marketplace and more. In Ads Manager, Manus will be able to analyze ad performance, and offer actionable recommendations on how to improve your Meta ads approach. Manus will also be able to provide visual overviews and other insights to help analyze Meta Ads performance, which could enable users to better identify gaps in their approach, as well as potential opportunities.
3. Meta Replaces Moderation Staff With AI, Expands Access to AI Support Bot
Meta has announced that it’s expanding its reliance on artificial intelligence tools for content moderation, and reducing its use of human moderators, as it looks to put its money where its mouth is with its advancing AI technology.
Meta said that it will still rely on human guidance to power its moderation process. But over time, its AI tools will be able to take on work that’s better-suited to technology like repetitive reviews of graphic content or areas where adversarial actors are constantly changing their tactics, such as with illicit drugs sales or scams. The announcement comes just days after reports emerged that Meta is planning to cut up to 20% of its staff in order to increase operational efficiency.
4. Mark Zuckerberg is Creating an AI Clone of Himself
The Wall Street Journal has reported that Meta CEO Mark Zuckerberg is building a CEO agent to help him do his job.
The agent, which is still in development, is currently helping Zuckerberg get information faster — for instance, by retrieving answers for him that he would typically have to go through layers of people to get. Conceptually, Zuckerberg is hoping that he can upload all of the information about his daily activity into an AI system, which will eventually learn enough about his actions and responses to simulate his professional self.
5. TikTok Expands #BookTok Bestseller Lists Across Europe And The UK
TikTok has announced an expansion of its #BookTok bestseller lists to more regions across Europe and the U.K., as the platform becomes a bigger source of inspiration for literary discovery, driving major readership trends, particularly among younger readers.
Initially launched in partnership with market research provider Media Control in Germany back in 2023, TikTok’s #BookTok Bestseller list highlights the most successful titles within the #BookTok community each month. TikTok’s expanded #BookTok listings will incorporate platform insights from TikTok as well as sales data from NielsenIQ BookData in order to provide a monthly overview of the key book trends in the app.
6. Instagram Allows Users to Rearrange Carousel Posts
Instagram has announced a much-anticipated update for carousel posts, with users now able to rearrange their posts within a carousel after publishing. This gives creators more control over their content presentation in the app.
The process enables a simple “long press and drag” editing functionality, so users can easily switch around images and/or video displays. That said, users won’t be able to add new media to a carousel post after they’ve published it. If users want to add another photo or video to the display, they’ll still need to post a new carousel. Instagram said carousel re-ordering has been one of its most requested feature updates over time, with many users expressing frustration at being unable to make seemingly simple changes to post order.
7. Instagram Adds Ability to Pause Reels With a Single Tap
Instagram users can now pause a Reel at any time by just tapping once on the device screen. So, instead of accidentally turning the sound off when tapping the screen, or having to hold a finger on the screen to show a friend something, users will now be able to easily halt a Reels clip with a tap.
The Mute option will now be displayed on screen after tapping to pause, so users will still be able to turn off the sound with the same gesture, with just one more tap. It’s a simple, beneficial update that brings Instagram more into line with TikTok, which already has one-tap pause functionality.
8. Instagram Adds AI Transition Option For Still Image-Based Stories
Instagram has added a new way to facilitate transitions within still image-based Stories posts using artificial intelligence-powered morphing to create a new form of carousel update.
So rather than a still image carousel or slideshow, users can employ AI to generate a moving, evolving display of images, which will show up as a video in Instagram Stories. It could also add another way to create Reels clips without having to actually film anything. Instead, users could download a generated Story and then re-upload it as a Reel. Instagram hasn’t provided any examples of the process in action, but examples of other AI transition tools have shown that AI can sometimes misunderstand body joint flexibility, skin elasticity and/or basic physics when trying to stitch images together.
9. Snapchat Retires Separate Bitmoji App
Snapchat is retiring its separate Bitmoji app, with the Bitmoji creation platform going away on June 30. Snapchat acquired Bitmoji creator Bitstrips in 2016, and has since converted its popular Bitmoji characters into a key engagement element in the main Snap app.
But with most Bitmoji interaction now happening in the app, clearly, Snap no longer sees a need for a separate Bitmoji platform, with all of the app’s features now built into the Snapchat experience. Snap further notes that users can link their Bitmoji info to Snapchat to maintain their digital character.
10. X Adds Comment Downvotes to Improve Algorithmic Ranking
X is trying out comment downvotes once again, as it works to address the influx of artificial intelligence generated spam that’s impacting overall user engagement.
X’s head of product Nikita Bier shared a preview of the feature in an X post, with a new thumbs-down icon added to the lower function bar on post replies. When tapped, users will be able to choose a reason for downvoting a reply, with five options to choose from. Downvotes won’t subtract from a post’s like count, and the intention of the option, Bier says, is not to influence what gets traction more generally in the app.
11. X Adds AI Article Summaries In-Stream
X has launched a new AI article summary feature, which will enable users to tap on a Grok “Summarize” button at the top of any native X Article to get a listing of the key points from the piece.
The option will provide a simple overview of the essential notes, a TL;DR of the article, which will give X users another way to consume long-form content in the app. It also aligns with modern engagement behaviors, and engagement on X in particular, in terms of focusing on brevity.
12. Elon Musk Held Liable For Misleading Investors Ahead of Twitter Acquisition
X owner Elon Musk will have to pay former Twitter shareholders as much as $2.6 billion in damages after a jury in California found that Musk deliberately attempted to manipulate the company’s share price with his public statements ahead of his 2002 purchase of the platform.
A federal jury in San Francisco found that Musk intentionally misled Twitter shareholders when he tweeted that the social network had more fake accounts than it had publicly reported, as part of an effort to back out of his proposed $44 billion takeover deal. Twitter had long held that the number of fake profiles in the app didn’t exceed 5% of its total mDAU count, based on its own sampling. However, Musk claimed that it was actually much more, saying his own research and analysis put that number at around 33% of its active profiles being fakes.
13. LinkedIn Adds Seventh In-App Puzzle Game
LinkedIn has announced a new addition to its suite of in-app puzzle games, with Patches, in which players use spatial reasoning to solve shape-based designs.
The design is based on a Japanese puzzle game called Shikaku, and was designed by LinkedIn’s Principal Puzzlemaster Thomas Snyder, who will also now provide regular updates on the platform’s puzzle game innovations and changes in a revised “Gametime” newsletter. On that front, LinkedIn has also announced coming updates to its games leaderboards, with members who play games now also able to react to scores posted by connections, track competitors’ performance, and view the previous day’s leaderboard to see who’s climbing.
14. LinkedIn Adds New Ways For Brands to Tap Into Creator Partnerships
LinkedIn has announced some new tools to help B2B marketers maximize creator partnerships, which have become a valuable driver of brand awareness efforts in the app.
LinkedIn is expanding its brand sponsorship opportunities in the app, which will now enable brands to partner with top creators for ad placement alongside their content. The option will provide more opportunity to showcase a brand in association with popular creator content, which could help to improve awareness and brand sentiment in the app. Similarly, LinkedIn’s also expanding its BrandLink ad placement options, with broader reach, simplified buying and an improved payments system.
15. LinkedIn’s Latest Promotional Campaign Targets Marketing Professionals
LinkedIn has launched a new element of its “Network That Works For You” promotional campaign, with two more creative ads rolled out to help push its latest message.
LinkedIn’s brand campaign uses humor to highlight awkward workplace moments and experiences. The campaign was created in partnership with McCann New York and is designed to take a more light-hearted look at modern professional life and how LinkedIn can help to grow your career. The expanded brand campaign will include more references to modern workplace dilemmas. In addition, new creative elements highlight how LinkedIn can help to alleviate frustrations.
16. YouTube Tests Video Highlights Preview Feature
YouTube is looking at providing short preview snippets of recommended video clips, which will better highlight the actual content before users click.
So now, rather than relying on random images of YouTubers with the most exaggerated, ridiculous expressions overlaid over some artificial intelligence generated thumbnail image, users will be able to actually get a glimpse of what’s in the clip before they tap through. The system will essentially choose a highlights package to show to potential viewers, in order to provide more context of what they can expect. The change could also help viewers avoid being sucked in by exaggerated thumbnails.
Wrapping Up
And that was a wrap of this week’s Social Media Buzz. We’ll be back next week with more news and updates for you from the social media world. Till then, stay tuned!
If you want to read more on the latest developments taking place in the social media space, take a look at ClickInsights’ Social Media Buzz, wherein we bring to you monthly reports on everything going on in social media, ranging from platform updates to policy changes that influence the way we market.
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