Social Media Buzz Weekly: Roundup of Social Media Updates
Welcome to Social Media Buzz Weekly, your weekly bulletin of the latest social media updates. With the social media landscape evolving with each passing day, it can be challenging to keep a tab on the rapid developments. Well, not anymore, as we have taken it upon ourselves to keep you abreast of every happening in the social media space.
So, without any further ado, let’s look at some of the most significant developments from the last week in the world of social media.
1. Meta Ads Manager Adds Breakdown Tool For Individual Creative Performance
Meta has introduced a new Breakdown feature in Ads Manager that lets advertisers assess the performance of individual creative elements within an ad.
Advertisers can select Creative and then Media to see how individual images and videos perform when delivered as single media assets. They can also select Dynamic creative element to review the performance of different text variations. The Ad delivery breakdown provides reporting on media assets that have been removed from an ad. However, the media breakdown does not cover additional formats enabled through options such as Show as collection or Show as carousel.
2. Meta Builds Bipartisan Influence Team Ahead Of Midterms
Meta is assembling a bipartisan team of Washington veterans as it seeks to deepen relationships with Democrats while maintaining its standing with Republicans. Meta executives have met with Democratic lawmakers to discuss the company’s AI strategy, infrastructure build-out and economic investment plans.
The company is also recruiting political figures, including Michael Hacker, a former aide to House Democrat Jim Clyburn, and Nick Schmit, a former aide to Biden Commerce Secretary Gina Raimondo. Meta has also hired several former Trump administration officials, with the effort aimed at maintaining close ties with the White House while expanding relationships across both parties.
3. Facebook Expands Creator Assistant With New Creator Tools
Facebook has expanded Creator Assistant with proactive account notifications, content development support and comment reply suggestions. The assistant can alert creators when a post gains traction, followers increase or a relevant topic is trending.
It can also generate a storyboard and shot list from an idea, or provide feedback on an uploaded draft before publication. For audience interactions, it can identify comments and conversations that may require a response and draft replies in the creator’s voice, which creators can review and edit. The tool is now available through Facebook’s Creator Dashboard on the web, alongside its mobile availability.
4. Meta Delays New Commercial Terms Indefinitely After Publisher Concerns
Meta has indefinitely delayed the rollout of new commercial terms after concerns from publishers and digital advertisers.
EU and UK antitrust authorities had received complaints that the proposed terms would give Meta an unlimited right to use publishers’ and advertisers’ content for its AI services, a claim Meta rejected. Meta said it had heard feedback on the proposed ads and business terms update and would consult industry groups and leaders before making policy changes. The company said the consultation could extend beyond November 20, in which case implementation would be delayed, while existing terms remain in place.
5. TikTok Launches Must Eat Restaurant Guide
TikTok has launched Must Eat, a community-driven restaurant guide that brings food recommendations from across the U.S. into one place. The feature uses more than 40 million posts and comments to compile restaurant recommendations and curated lists.
Users can browse restaurants by city and filter results by cuisine, price, rating and location. Recommendations are divided into Everyday Eats for casual favorites and neighborhood spots, and Elevated Dining for celebrations and special occasions. Select restaurants can be booked directly through TikTok via OpenTable. Must Eat is initially available in New York City, Los Angeles and San Francisco.
6. TikTok And WTA Form Global Content Partnership
TikTok and the Women’s Tennis Association have formed a global content partnership centered on creators and player-led storytelling.
The partnership includes dedicated WTA tournament hubs through TikTok GamePlan and the development of the WTA Creator Club, which will give creators content opportunities and access to tournaments. TikTok and the WTA will also focus on player-led content that helps athletes build their presence on the platform and highlights their personalities and interests beyond competition. The partnership builds on a year of collaboration between the organizations and includes an exclusive livestream of the 2026 WTA Finals Draw Ceremony.
7. Instagram Offers YouTube Creators Up To $500,000 For Long-Form Videos
Instagram has offered selected YouTube creators between $50,000 and $500,000 to publish long-form videos in Features, its new format for horizontal videos of up to 90 minutes.
Meta confirmed that it is funding Features content but did not confirm the reported amounts. The deals are reportedly nonexclusive, with Instagram asking some creators to post their long-form videos on Features on the same day they upload them to YouTube. Instagram has not named the creators involved or disclosed how long the agreements will run.
8. Pinterest Adds 21 Million Monthly Users In Q3
Pinterest added 21 million monthly active users in the third quarter, reaching 661 million globally by the end of September 2026.
The company reported $1.174 billion in third-quarter revenue, up 12% year over year, while monthly active users increased 10% from a year earlier. Its international audience continued to grow, with 394 million monthly active users in its Rest of World region, compared with 107 million in the U.S. and Canada and 161 million in Europe. Pinterest is also emphasizing AI-driven visual search and shopping as it seeks to connect discovery with advertiser value.
9. X Lets Users Reshare Photos With Credit To Original Creators
X has introduced a native way for users to reshare photos while keeping credit with the original creator. The feature allows users to long-press a photo and select Post photo, after which the reshared post identifies and links back to the original author.
Engagement on the reshare counts for both accounts. The feature also connects with X’s Original Content Rewards program, allowing eligible creators and sharers to earn under the program. X has not disclosed a payout split, rate or country list for the feature. Original Content Rewards requires Premium membership and specified follower and impression thresholds.
10. X Pilots $3,000 Bonus Program For Creators Who Post Vertical Video
X is piloting an invite-only Video Kickstart Bonus that pays creators up to $3,000 for posting original vertical video content on the platform.
To qualify, creators must post at least 15 videos across 15 different days within a 30-day campaign period. Videos must be vertical, under three minutes and created by the participating creator, while videos previously shared elsewhere are eligible if they do not carry watermarks. The program does not impose performance thresholds, meaning payouts are based on meeting the posting requirements rather than views or engagement.
Wrapping Up
And that was a wrap of this week’s Social Media Buzz. We’ll be back next week with more news and updates for you from the social media world. Till then, stay tuned!
If you want to read more on the latest developments taking place in the social media space, take a look at ClickInsights’ Social Media Buzz, wherein we bring to you monthly reports on everything going on in social media, ranging from platform updates to policy changes that influence the way we market.
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