Welcome to Social Media Buzz Weekly, your weekly bulletin of the latest social media updates. With the social media landscape evolving with each passing day, it can be challenging to keep a tab on the rapid developments. Well, not anymore, as we have taken it upon ourselves to keep you abreast of every happening in the social media space.
So, without any further ado, let’s look at some of the most significant developments from the last week in the world of social media.
1. TikTok Moves to Ban All Climate Change Denial Content
TikTok’s looking to take a stronger stance against climate change misinformation, with the platform outlawing all content that ‘undermines well-established scientific consensus about climate change and its impacts. The update moves the app into line with Pinterest and Twitter in outlawing climate change denial, as social media platforms look to do their part to maximize awareness and action, where possible.
Climate change denial is still a common focus of discussion online, with some major publications fueling the belief that the climate threat has been overblown for political means. Facebook also hasn’t banned climate denial content and still facilitates the distribution of such, which helps to amplify queries - despite, as TikTok notes, the scientific consensus being that climate change is happening and that we need to act now to stop it.
2. Instagram Adds the Capacity to Display Up to 5 Links in Your Profile Bio
Instagram has launched one of its most requested feature updates, giving users the ability to add up to five links in their IG bio, expanding on its capacity to drive traffic. Your Instagram bio will now display how many links you have available, via profile linking. When tapped, users will then get a Linktree-like overview of the various link options that you’ve enabled.
3. Twitter Reinstates Free Blue Checkmarks for Accounts with Over a Million Followers
With only around 19k of the 407k legacy verified profiles having thus far signed on to Twitter Blue, Twitter seems to be having second thoughts about its latest Twitter Blue push as some previously verified accounts started to get their checkmarks back, despite not paying for it.
The reinstatements initially seemed to be targeted at high-profile users who had been critical of Twitter Blue, potentially giving the impression that they had actually paid up, but as the day went on, more and more legacy verified profiles, including those of deceased celebrities, had their verification markers re-appear.
4. Twitter Says That All Advertisers Will Now Have to Pay for Verification in Order to Run Ads in the App
In its bid to boost subscription revenue, Twitter has now informed all advertisers that they’ll have to sign up for either Twitter Blue or Verification for Organizations in order to keep running ads in the app.
In effect, this now means that brands will have to pay Twitter $8 per month for a blue tick, or $1,000 per month for its Verification for Organizations offering – though brands that are already spending ‘in excess of $1,000 per month’ will soon be given gold checkmarks automatically.
5. Microsoft Drops Twitter from its Social Media Management Platform
Microsoft has announced that it be removing Twitter from its Digital Marketing Center management element, starting April 25. Microsoft hasn’t provided an official reason for its decision, but it’s believed to be related to Twitter’s updated API pricing, which will significantly increase the cost of accessing Twitter’s platform.
Microsoft’s Digital Marketing Center currently provides access to various tweet management capabilities, including scheduling and posting tweets, as well as ad management, within Microsoft’s integrated business platform. But now, Twitter will be dropped, which could see many Microsoft Business Suite users reduce their Twitter ad spending.
6. LinkedIn Expands its Company Commitments Display to More Surfaces
LinkedIn’s looking to help businesses further showcase their alignment with causes, with a new expansion of its Company Commitments feature, which it initially launched back in September.
LinkedIn’s Commitments element enables brands to showcase their most important values on their Company Page. LinkedIn says that this has been beneficial for connecting with like-minded staff and building a company brand, so it’s now expanding these Commitments listings to job ads as well.
7. LinkedIn Shares New Insights into the Latest Tech Marketing Trends
LinkedIn has published its latest ‘Brand to Buyer’ technology marketing report, which looks at how tech brands are researching new purchases, and the factors that have the biggest influence on their process.
The report incorporates responses from over 2,000 tech decision-makers, and 2,100 marketers, and provides some valuable insights into evolving mindsets and trends within the sector, which could help to inform your strategic planning.
And that was a wrap of this week’s Social Media Buzz. We’ll be back next Monday with more news and updates for you from the social media world. Till then, stay tuned!
If you want to read more on the latest developments taking place in the social media space, take a look at ClickInsights’ Social Media Buzz, wherein we bring to you monthly reports on everything going on in social media, ranging from platform updates to policy changes that influence the way we market.