Social Media Buzz Weekly: Roundup of Social Media Updates
Welcome to Social Media Buzz Weekly, your weekly bulletin of the latest social media updates. With the social media landscape evolving with each passing day, it can be challenging to keep a tab on the rapid developments. Well, not anymore, as we have taken it upon ourselves to keep you abreast of every happening in the social media space.
So, without any further ado, let’s look at some of the most significant developments from the last week in the world of social media.
1. Meta Threatens to Ban News Content in California Due to Proposed ‘Journalism Preservation Act’
With California considering a new ‘Journalism Preservation Act’, which would essentially force Meta to pay for news content that users share on Facebook, Meta has threatened to ban news content entirely in the state – which is now a common refrain for Meta in such circumstances.
California’s Journalism Preservation Act aims to address imbalances in the digital advertising sector by forcing Meta to share a cut of its revenue with local publishers. The central argument is that Facebook benefits from increased engagement as a result of news content, and thus gains ad revenue as a result, as Facebook users share and discuss news content via links.
2. TikTok Outlines Programming for Indigenous History Month
TikTok has announced a new slate of programming for National Indigenous History Month, which will see the platform highlight a range of Indigenous creators and businesses through various surfaces in the app.
TikTok’s launching its first-ever Indigenous TikTok ‘Visionary Voices’ List, featuring a range of creators and businesses that are making a positive impact, both on and off TikTok. TikTok will showcase the chosen creators in a dedicated #IndigenousTikTok content hub, which will include various elements throughout the month.
3. TikTok Launches 2023 Holiday Marketing Playbook to Assist in Campaign Planning
TikTok has published its 2023 holiday marketing playbook, which includes a range of helpful insights and tips to ensure that your planning is on track and that you’re ticking the boxes now to enhance response.
The 13-page guide includes a range of notes on TikTok as a product discovery platform, and how it’s influencing shopping behaviors. There are also notes on the top hashtags to use and key trends in the app. TikTok also provides a range of guide notes and tips on how to maximize your holiday promotions, including step-by-step listings of all the key foundations.
4. TikTok Announces In-App and IRL Programming for Pride Month
TikTok’s celebrating Pride Month with a range of in-app and physical activations that will highlight LGBTQ creators and their work.
Firstly, TikTok has announced its first-ever Pride Visionary Voices List, which recognizes both individual creators and small businesses that are making an impact in the LGBTQ+ community via their TikTok presence.
TikTok will also be promoting LGBTQ+ non-profit organizations, while it’ll also showcase Pride playlists throughout the app. Moreover, it will also be hosting its first-ever TikTok Pride Creator Ball in LA. Finally, TikTok will also be hosting a series of themed live events, including a ‘Pride on LIVE’ creator-led panel on June 15th.
5. Instagram Shares New Explainer on How its Feed, Reels, and Stories Algorithms Work
Instagram chief Adam Mosseri has published a new overview of how Instagram’s ranking algorithms work, which could help you better understand how to maximize your content reach, and optimize performance in IG’s main feed, Stories, and Reels.
Mosseri provided a similar explainer of Instagram’s systems back in 2021, as a means of being more open and transparent about how its algorithmic ranking functions, and dispel rumors about IG reach.
6. Snapchat Announces New Activations for Pride Month, Including Themed Bitmoji Clothing
Snapchat has announced a new slate of activations for Pride Month, including Spotlight challenges, Bitmoji clothing, new AR elements, and more.
Firstly, on Spotlight, its TikTok-like vertical video feed in the app. Snapchat’s teaming up with a selection of LGBTQ+ creators for a new set of Spotlight challenges, giving users a chance to win a share of $40,000 for taking part. Snapchat’s also partnering with Nike on a new series of ‘Be True’ Bitmoji fashion items, available to dress up your digital doppelganger in the app.
7. Snapchat Launches New AR Learning Hub to Facilitate AR Creation
Snapchat has launched a new Snap AR Learning Hub, which will provide a new way to learn the fundamentals of AR creation, and how to apply them in Snapchat’s Lens Studio tools. The new AR education experience will take you through all the core elements of AR creation, which could be your first step in a new creation journey.
8. Pinterest Outlines Themed Programming for Pride Month
Pinterest has announced a new slate of programming for Pride Month, including dedicated live streams, shopping spotlights, and a new partnership with RuPaul’s Drag Race winner Sasha Colby.
Pinterest is also partnering with Tastemade on a range of new video series that’ll highlight LGBTQ+ creators, businesses, notable drag artists, and more. Moreover, Pinterest will be hosting a range of related promotions in the app.
9. LinkedIn Shares New Insights to Help SaaS Marketers Capitalize on Current Trends
LinkedIn has published a new overview of emerging software-as-a-service (SaaS) market trends, which looks at how SaaS providers can maximize their marketing performance, despite the broader market downturn which could see reduced customer acquisition results.
Though as LinkedIn notes, despite the broader economic downturn, investments in SaaS services are still increasing, and are expected to grow from $176.2 billion in 2022, to $208 billion by the end of 2023.
10. Twitter Expands Community Notes to Attached Visuals in Tweets
Twitter’s looking to increase the value of its Community Notes, with a new feature that’ll enable Community Notes contributors to add a contextual note to an image in the app. Twitter’s system will then attach that note to any matching re-shares of the same image across all tweets.
Now, when a Community Notes contributor marks an image as questionable, and adds an explanatory note to it, that same note will be attached to all other tweets using the same image.
And that was a wrap of this week’s Social Media Buzz. We’ll be back next Monday with more news and updates for you from the social media world. Till then, stay tuned!
If you want to read more on the latest developments taking place in the social media space, take a look at ClickInsights’ Social Media Buzz, wherein we bring to you monthly reports on everything going on in social media, ranging from platform updates to policy changes that influence the way we market.