Welcome to Social Media Buzz Weekly, your weekly bulletin of the latest social media updates. With the social media landscape evolving with each passing day, it can be challenging to keep a tab on the rapid developments. Well, not anymore, as we have taken it upon ourselves to keep you abreast of every happening in the social media space.
So, without any further ado, let’s look at some of the most significant developments from the last week in the world of social media.
1. Meta and Microsoft Join New Framework on Responsible AI Use
Meta and Microsoft, which is now a key investor in OpenAI, have both signed onto the Partnership on AI (PAI) Responsible Practices for Synthetic Media initiative, which aims to establish industry agreement on responsible practices in the development, creation, and sharing of media created via generative AI.
The first-of-its-kind Framework was launched in February by PAI and backed by an inaugural cohort of launch partners including Adobe, BBC, CBC/Radio-Canada, Bumble, OpenAI, TikTok, WITNESS, and synthetic media startups Synthesia, D-ID, and Respeecher. Framework partners will gather later this month at PAI’s 2023 Partner Forum to discuss implementation of the Framework through case studies and to create additional practical recommendations for the field of AI and Media Integrity.
2. Meta Rolls Out New Tools for Creators, Including Facebook Reels Templates, Analytics, Ad Tools, and More
To help Facebook creators maximize their Reels creation efforts, Meta’s launching a new ‘Inspiration Hub’ in the Facebook Professional Dashboard which will highlight top Reels trends, with data on the most popular hashtags, topics, and music at any given time.
Meta’s also making it easier to access popular Reels templates, with a new Templates Hub in the Reels composer flow. Additionally, Meta is updating its Professional Account prompts to help more creators maximize their Facebook presence, while it’s also added a daily checklist for Professional Mode users, which will provide direct actions to help grow your following.
3. TikTok Calls for Submissions to its 2023 European Ad Awards
TikTok has announced that it will once again be running its European Advertising Awards event this year, which recognizes the best TikTok marketing campaigns in the region.
TikTok ran its first EU Ad Awards last year, providing recognition to some of the best marketers in the app. And with TikTok becoming a bigger cultural driver in all aspects, it’s also interesting to see how brands are adapting to the medium, and which are creating truly stand-out campaigns that resonate with TikTok users.
4. TikTok Launches New Mini-Site for Agency Partners and SMBs
TikTok has launched a new education hub for agencies and SMBs, providing a centralized source of case studies, tools and guides to help businesses make the most of their in-app efforts.
The new Agency Hub is, as the name implies, primarily aimed at agency partners, but it also includes a range of overviews into key TikTok marketing elements, including how its ad targeting systems works, as well as its ad policy documents, explainers on shopping ads, brand safety, and more.
5. Instagram Adds New Option to Include Music Tracks in Notes
Meta has rolled out a new option to add music tracks to your Instagram Notes, providing another way to engage via the 6-month old Stories-like DM option. As a result, now you’ll be able to include a song in your Note, which will then be highlighted to users in the Notes shelf at the top of their inbox. So they can then tap through and listen to it.
6. Pinterest Announces Expanded Launch of Premiere Spotlight Ads
Pinterest is now rolling out its new ‘Premiere Spotlight’ ads to more businesses, while it’s also announced a new, automated ‘Travel Catalogs’ ad unit that’ll be coming for travel brands later this Summer.
Premiere Spotlight ads essentially enable brands to own the Search tab in the app, with prominent video placement that takes up around 50% of the tab screen. After initial testing produced good results for its partners, Pinterest is now rolling out Premiere Spotlight to advertisers in Australia, Canada, France, Germany, the United Kingdom and the United States.
7. Twitter Experiments with Job Posts as Part of New ‘Twitter Recruiting’ Element
Twitter looks set to make its next steps into facilitating job posts and applications, with a new ‘Twitter Recruiting’ element now being built into the back-end code of the app.
Twitter’s working on a new element that would enable verified organizations to post job openings in the app, in order to advertise them on Twitter direct. The job listings will be displayed on the company’s Twitter profile, with a link back to an application page on their website (or third-party provider).
And that was a wrap of this week’s Social Media Buzz. We’ll be back next week with more news and updates for you from the social media world. Till then, stay tuned!
If you want to read more on the latest developments taking place in the social media space, take a look at ClickInsights’ Social Media Buzz, wherein we bring to you monthly reports on everything going on in social media, ranging from platform updates to policy changes that influence the way we market.