Welcome to Social Media Buzz Weekly, your weekly bulletin of the latest social media updates. With the social media landscape evolving with each passing day, it can be challenging to keep a tab on the rapid developments. Well, not anymore, as we have taken it upon ourselves to keep you abreast of every happening in the social media space.
So, without any further ado, let’s look at some of the most significant developments from the last week in the world of social media.
1. Meta Shares New Report on How to Make Best Use of First-Party Data Insights
Meta has published a new report, which examines how brands can make best use of their first-party data, and integrate new processes into their marketing mix.
The 40-page report, based on findings from Deloitte, includes a range of insights and tips to help brands integrate new data approaches, which will maximize your data targeting opportunities without compromising user permissions. It also includes notes on how exactly brands are achieving best results with their first-party data, by further integrating these insights into their process.
2. TikTok Adds Text-Based Posts to Expand Your Content Options
TikTok has announced that it’s making text posts available to all users in the app, providing another way for TikTok users to share a different form of content, with a display that’s similar to Instagram Stories’ text-only updates.
TikTok’s text posts, which have been in testing with some users over the last few months, enable you to add a full-screen of text, to which you can then add music, stickers, etc. You can edit the background color to your liking, as well as the text fonts, and placement within the frame. Your text posts can be up to 1,000 characters long, giving you plenty of room to grab attention with your words in the app.
3. TikTok Announces New Music Licensing Agreement with Warner Music
TikTok has announced a new partnership with Warner Music, which will see TikTok gain license to Warner’s full music library for use on TikTok, TikTok Music, CapCut, and in TikTok’s Commercial Music Library, in varying form.
TikTok has been negotiating with major music labels for months, amid ongoing dispute over the value of music usage for the app. Warner, Universal, and Sony have been pushing for TikTok to share more of its ad revenue with them, and increase the royalties that it pays for their music rights, which has left negotiations at a standstill for some time. But now, TikTok has made a breakthrough, with Warner at least, which will help to cement its position as a key music promotion partner for Warner artists.
4. TikTok Announces New Content Partnership with FIFA for the Women’s World Cup
TikTok announced a new partnership with FIFA which will see the platform host a range of exclusive content during the FIFA Women’s World Cup 2023, which kicks off this week.
TikTok will have a team of 16 creators from different countries producing content from the event, providing a range of team-specific perspectives on the evolving journey. It’s the first official collaboration between FIFA and TikTok, and the first time that FIFA has worked with an entertainment platform to produce content specifically for the FIFA Women’s World Cup.
5. Instagram Expands its Creator Subscriptions Program to 10 More Regions
Instagram’s looking to lure more creators, with an expansion of its Creator Subscription program, which will now see creators in ten more regions able to offer exclusive content to paying subscribers in the app.
Originally launched in the U.S. with selected creators last January, Creator Subscriptions enables creators with over 10k followers to charge a variable monthly amount (between $0.99 and $9.99) in order to give fans access to exclusive content. Instagram says that, in the coming weeks, eligible creators in Australia, Brazil, Canada, France, Germany, Italy, Japan, Mexico, Spain, and the United Kingdom will all be able access to Subscriptions, and begin earning money for their on-platform efforts, in addition to those in the U.S.
6. Snap Announces Enhanced 3D Bitmoji Designs, With a View to the Next Stage of Digital Connection
Snapchat has announced an upgrade for its Bitmoji characters, which will enhance the look of their 3D models, and could facilitate broader use of these depictions in new contexts.
The new avatar style improves characteristics like hair texture, face shading and body proportions. Your Bitmoji can now have a bolder smile, a more astonished face when they’re surprised, and can express even the most subtle and nuanced emotions. The updated avatars will essentially interact better within 3D environments, which is important for the next stage of digital connection, and using them as personal proxies in emerging online environments.
7. Snapchat Announces New Activations for the 2023 Women’s World Cup
Snapchat has announced some new activations for the 2023 Women’s World Cup, including a new, real-time AR interactive experience, Bitmoji clothing, stickers, and more.
The main addition is Snap’s new ‘Team Tracker’ Lens, which uses 3D Bitmoji player avatars to share insights into World Cup matches in real-time. The new Lens showcases game scores as they happen, as well as stats and facts about individual players, all in a new 3D presentation format. Snapchat’s also added selfie Lenses for every participating country, so you can showcase your national pride in the app, while there’s also a jersey try-on Lens, so you can see how you look in each team’s kit. It has also partnered with adidas on a new range of Bitmoji clothing and added new stickers and filters for each of the participating countries.
8. Twitter Renamed as ‘X’
X.com now redirects to Twitter.com, following a tweet from Twitter owner Elon Musk, and an “interim X logo” will soon replace the Twitter bird logo. Leading up to the change, Musk spent a lot of time tweeting about it.
Musk began tweeting a day before Twitter’s rebranding to X, the one-letter name he’s used repeatedly in company and product names forever. It started with a tweet saying “soon we shall bid adieu to the twitter brand and, gradually, all the birds,” followed by a second tweet adding that “if a good enough X logo is posted tonight, we’ll make go live worldwide tomorrow.”
9. Twitter Announces Coming Restrictions on How Many DMs Non-Twitter Blue Users Can Send
Twitter has said that will soon be announcing restrictions on how many DMs non-subscribers can send each day as part of its efforts to boost blue-tick subscriptions. The main impetus for the move, as Twitter notes, is to combat DM spam, which is also the key driver behind its recent update which defaults all users to a new setting, where only verified users can send DM requests to non-followers.
And that was a wrap of this week’s Social Media Buzz. We’ll be back next week with more news and updates for you from the social media world. Till then, stay tuned!
If you want to read more on the latest developments taking place in the social media space, take a look at ClickInsights’ Social Media Buzz, wherein we bring to you monthly reports on everything going on in social media, ranging from platform updates to policy changes that influence the way we market.