Welcome to Social Media Buzz Weekly, your weekly bulletin of the latest social media updates. With the social media landscape evolving with each passing day, it can be challenging to keep a tab on the rapid developments. Well, not anymore, as we have taken it upon ourselves to keep you abreast of every happening in the social media space.
So, without any further ado, let’s look at some of the most significant developments from the last week in the world of social media.
1. Report Finds Facebook and IG Reels Outperform TikTok Clips in Driving Views
A video performance analysis of more than 1,300 brand IG and TikTok sister profiles from Emplifi found that Instagram Reels drove far more views, with longer Reels clips performing best.
Longer Reels outperformed all other Reels lengths, with short Reels (under 30 seconds) earning 6,145 median views and medium-length Reels (30- to 90-second) earning a median of 7,830 views. Emplifi’s data also shows that Reels are outperforming regular video uploads by a significant margin on Facebook. Facebook Reels saw more than three times the number of median views as other video content on the platform.
2. Meta Prompts Group Admins to Sign Up for New Generative AI Tools
Meta is currently prompting Facebook group admins to sign-up for its coming generative AI elements for group management, which will include content recommendations, new topic filters and generative AI post prompts.
Meta’s asking admins to sign up for the waitlist for its coming AI tools, with suggestions that it’ll be able to answer questions from members, among other things. When composing your group post, admins and users will have access to AI tools to help refine their message, including one-tap options to make their post more emotional, more professional and more.
3. TikTok Launches Improved Experience on Tablets and Foldable Devices
TikTok’s rolling out a new update of the app’s UI and presentation on larger screens, with tablets and foldable devices now set to get their own version of the TikTok experience. The app will now be reformatted to better fit larger screen presentation, improving the user experience on these devices.
The updated TikTok tablet app will include “a more refined video feed” with enhanced clarity on the bigger display, improved navigation, with new slider bars at the top and bottom of the screen, and support for landscape and portrait viewing.
4. Instagram Adds Option To Stop Visitors From Expanding Your Profile Image
Instagram has recently added a new option that enables you to stop profile visitors from expanding your profile image, which could be a way to limit creepers from peeking on your picture.
Currently, impersonators can steal your profile image, which they likely get a better version of by expanding the picture on screen. By limiting the expanded view, that could make it harder to copy your pic, and while they will still be able to steal a smaller version, it’ll be pixelated and crappy, which could be another tell on fake accounts.
5. EU Launches Formal Proceedings Against X Over Possible DSA Breaches
The European Union has launched formal proceedings to investigate Musk’s X platform over possible breaches of the region’s new Digital Services Act (DSA).
Under the DSA, large digital platforms are required to meet various new guidelines around the restriction of illegal content, and the spread of misinformation, among other elements. According the EU, it believes that X may not be up to standard, so it’s now taking steps to investigate X’s new approaches under Musk.
6. Report Finds X’s Community Notes Moderation Fails To Address Harmful Misinformation
ProPublica has published a joint investigation that it conducted in partnership with Columbia University’s Tow Center for Digital Journalism, in which they explored the current state of misinformation on X in relation to the war in Israel.
The study looked at over 200 distinct claims that independent fact-checks determined to be misleading, and searched for posts by verified accounts that perpetuated them, identifying 2,000 total tweets. The tweets had collectively been viewed half a billion times. The study also found that the Community Notes system, which has been touted by Musk as a way to improve information accuracy on the platform, hasn’t scaled sufficiently. About 80% of the 2,000 debunked posts that were reviewed had no Community Note. Of the 200 debunked claims, more than 80 were never clarified with a note.
And that was a wrap of this week’s Social Media Buzz. We’ll be back next week with more news and updates for you from the social media world. Till then, stay tuned!
If you want to read more on the latest developments taking place in the social media space, take a look at ClickInsights’ Social Media Buzz, wherein we bring to you monthly reports on everything going on in social media, ranging from platform updates to policy changes that influence the way we market.