top of page
  • Writer's pictureClickInsights

Sustainable Marketing: How CMOs are Taking an Active Role in Driving Change

The role of CMOs has been evolving in the corporate world to become more responsible for sustainable development. The marketing officer can help ensure that a company develops in a way that is environmentally friendly and socially responsible.

Sustainable marketing is critical to the success of any business. It helps to protect the environment, creates jobs, and reduces waste. It is also important to note that sustainable marketing is not limited to environmental concerns - it can also improve brand awareness and inspire customers to buy from companies that are doing their part to sustain the planet.

The drive to be environmentally sustainable has become increasingly important for businesses in recent years. Many companies have realized that they need to shift their marketing strategies in order to remain competitive. This has led to a change in the way that businesses operate and market themselves. Sustainable marketing is forcing businesses to rethink everything from their product design to their marketing strategies, and CMOs can play an important role in all of this.

How can CMOs play a role in marketing change?

CMOs can play an important role in helping to steer marketing towards change. They can advocate for new consumer behaviors and help to shape the overall direction of the marketing department. They can also help to identify and address any potential gaps in marketing strategy. CMOs are key players in helping to create a successful marketing organization.

As the head of marketing, a CMO has a lot of power to drive change within the organization. They can spearhead new initiatives, make changes to existing programs, and advocate for the needs of the marketing department. By being proactive and vocal, a CMO can help to ensure that their team is always evolving and keeping up with the latest trends in digital marketing.

Following, we’ve gone through some methods in detail that CMOS may use to drive change.

- Leading change: setting the vision and strategy:

CMOs should be able to articulate a vision for sustainable marketing, as well as a strategy for implementing it. They should also be able to demonstrate how they are leading change in the business. CMOs must have a clear understanding of the business goals and needs, as well as the problems that exist within the marketing function.

- Nurture and develop your present customer base.

The first and most important method CMOs may use to drive change is to nurture and grow their existing base. CMOs should aim to keep their current clients and devote more time to their existing market. They can do this by engaging with customers and supporters on a regular basis, listening to their concerns and needs, and addressing them head-on. It also means expanding reach by actively recruiting new members and supporters and building relationships with key partners and allies.

- Being heavily involved in day-to-day operations

Another way for a CMO to effectively drive change is by being heavily involved in day-to-day operations. This includes tasks such as monitoring progress, ensuring that deadlines are met, and troubleshooting any issues that may arise. By being hands-on, the CMO can make sure that tasks are being completed efficiently and that everyone is staying on track.

- Acting as a mentor and coach

One way for a CMO to lead a marketing change is by acting as a mentor and coach to its employees. This involves providing support and guidance when needed and helping team members to grow and develop their skills. By doing this, the CMO can help to ensure that the team is constantly improving and that they have the tools and knowledge needed to be successful.

- Communicating change: rallying the troops

Change is always happening, whether you’re aware of it or not. And if you want your business to be successful in the current market, you need to be communicating change effectively - both internally and externally.

That’s where the role of a CMO comes in - they can help organize and communicate the changes that are happening within your company, as well as outside influences that could have an impact on your marketing strategy. likewise, they play an important role in driving sustainable marketing practices.


In conclusion, sustainable marketing is becoming more important for CMOs. They are taking an active role in driving change and making their businesses more environmentally friendly. This is a trend that is likely to continue as consumers become more interested in sustainability. CMOs who embrace sustainable marketing will be better positioned to succeed in the future.


bottom of page