• ClickInsights

The Benefits of Using Location-based Mobile Advertising


Highlights - There’s no doubt that mobile advertising is booming, with more people spending more time on their smartphones than ever before. According to Statista, in 2021, the global mobile ad market for mobile advertising reached a staggering $288 billion, up almost 26% from the previous year. And while there are a variety of reasons why this is the case, location-based mobile advertising may be one of the most significant contributors to these stats.


Location-based advertising is a popular way to reach consumers and allows businesses to target people who are most likely to be interested in their products or services. By understanding consumer behavior and targeting specific locations, businesses can increase their chances of reaching consumers and driving sales. There is no doubt that mobile advertising is on the rise. And with good reason – this type of advertising can be incredibly effective. But what are the benefits of using location-based mobile advertising? Let’s take a look.


Better Targeting

Businesses have been using location-based mobile advertising for a while now to target people who are close to their store location. Advertisers can create ads that will be shown to people near their physical store, which can help increase foot traffic and sales. In addition, using location-based mobile advertising can also help businesses target people who are in a certain area, such as a downtown area or a busy street. This type of advertising is very effective because it allows businesses to specifically target people who are more than likely to take action.


Improve Personalization

Today’s consumer is more connected than ever, with smartphones and other mobile devices providing easy access to the internet and an endless supply of information. As a result, businesses are increasingly looking for new and innovative ways to reach these consumers through mobile advertising and personalization.

Location-based mobile advertising is one such method, which uses GPS or other location-tracking technologies to deliver targeted ads to consumers based on their current location. This can be done in a number of ways, including providing special deals or coupons to customers in the vicinity of a business or even personalizing ads based on past behavior or interests.


Cost-Effectiveness

Location-based marketing is more cost-effective than other forms of digital marketing because it allows businesses to target their ads to people who are physically near their stores. Due to this reason, businesses don’t have to waste money advertising to people who aren’t interested in their product or service or are too far from the physical store. Additionally, location-based marketing allows businesses to track the results of their ad campaigns more accurately, allowing them to determine which ads are working and which ones need improvement. As a result, businesses can save money on their advertising campaigns by using location-based marketing.


Helps Increase Foot Traffic

According to a study, 75% of consumers who see local, useful information in search results are far more inclined to visit the physical stores. In other words, retailers who use location-based mobile advertising to target potential customers near their stores are seeing a significant increase in foot traffic.

There are a few reasons for this. For one, people are increasingly using their smartphones to find out where they are and what’s around them. This means that if you can target them with an ad for your store when they’re close by, they’re more likely to see it and take action. Additionally, mobile ads tend to be more effective than traditional ads because people are more likely to pay attention to them.


Conclusion

Location-based mobile advertising is becoming more and more popular due to its many benefits. It can help businesses target their ads to specific customers based on their location, which can lead to increased sales and better ROI. Additionally, it can help businesses learn more about their customers’ behavior and preferences. As a result, businesses that use location-based mobile advertising can expect to see a significant increase in revenue and profits.