• ClickInsights

The Complete Guide to Auditing Google Ads Like a Pro

If you're a business owner, chances are you're always looking for new ways to reach your target audience and grow your customer base. Google Ads is a great way to do just that. But what if you're not sure how effective your Google Ads campaign is?


That's where auditing comes in. Auditing your Google Ads campaign can help you identify areas that need improvement and make sure you're getting the most bang for your advertising buck.


Auditing a Google Ads Account

Today, about 90% of consumer says that ads influence their purchase decisions. And not showing up in their searches might mean losing potential sales. However, an audit of your Google account can help prevent such a situation.

Your Google Ads account helps ensure that the account is running smoothly and efficiently. By doing so, you can identify any areas that need improvement and make necessary changes.


Not sure where to start? Here are four essential things to look for when auditing your Google Ads account:


Start With the Basics

When auditing your Google ad account, it's important to start with the basics. Review your account settings to make sure they're accurate and up to date. Check your billing information to ensure that you're being charged the correct amount. Then, look at your campaigns to see if they're performing as well as they should be. If you see any areas that need improvement, make the necessary changes.

Starting with the basics also includes checking your bids, and the geographic region you are targeting.

· Channels and Locations

Start by seeing where your ads are being shown. Are you targeting the right channels and reaching the right audience? If you're not sure, you can use the "Placements" report in Google Analytics to see where your ads are being served. From there, you can adjust the targeting to ensure you're reaching the people your ad is intended for.

·Bidding

Next, have a look at your bidding strategy. Are you bidding too high or too low, and if you are getting the results you want?

When auditing your Google ad account, it's important to check for bidding options that may be available to you. Auditing the bidding section can help you save money on your ad spend, and ensure that your ads are being seen by the people who are most likely to convert.

There are a few different bidding options available in Google Ads, so be sure to check which ones are right for your campaign. Also, the average CPC for Google Ads is $1-$2 and you need to check if it is costing you more than that.

·Conversion Tracking

Conversion tracking is essential to understanding the effectiveness of your Google Ads campaigns. Without it, you won't be able to tell which keywords are working, which ads are driving conversions, and which campaigns are profitable.


Check Your Ad Group Structure

Google Ad Structure in AdWords is the way in which your ad is organized and displayed on the search engine results page (SERP). There are three main components to consider when looking at your ad structure: the headline, the description, and the display URL. Each of these elements serves a different purpose and should be optimized accordingly.

When auditing your ad structure, it's important to consider each element individually and ask yourself whether it is effectively serving its purpose. For example, is your headline catchy and relevant to your ad's topic? Is your description clear and concise? Is your display URL easily readable and relevant to your ad? If you can answer yes to all these questions, then your ad structure is likely effective. However, if you find yourself struggling to answer any of these questions, then it may be time to make some changes to your ad.


Check How Many Ads You Have in Each Ad Group

When creating ad groups, it's important to strike the right balance between too many ads and too few ads. If you have too many ads in an ad group, it can be difficult to track which ones are performing well. On the other hand, if you have too few ads, you may not be reaching your full potential. The best way to find the right balance is to experiment with different ad group structures and see what works best for your campaigns.


Reduce Wasted Ad Spend Through Negative Keywords

Negative keywords are a crucial part of any Google Ads campaign. They help you control your ad spend by preventing your ads from being shown for irrelevant searches.

If you're not using negative keywords, you're likely wasting money on ad spending. To find out if you're using them effectively, you can use the "Keywords" report in Google Analytics. From there, you can add negative keywords to your campaigns to ensure your ads are only being shown for relevant searches.


Key Takeaway

Auditing your Google Ads account is a crucial part of managing it successfully. By taking the time to audit your account on a regular basis, you can ensure that your campaigns are running smoothly and that you're not overspending.

As you continue to audit the account regularly, you will become more and more familiar with what works well and what needs to be changed.