You're probably familiar with the three types of content distribution: owned, earned, and paid. But what does that mean for your business? And which distribution should you choose?
That depends on your business goals and budget. But no matter which type of distribution you choose, developing a strategy before you publish any material is essential. Why shouldn't you make one of your plans to focus on enhancing the quality of your content? That's what 55% of effective content marketing strategies did. That way, you will get the most out of your investment!
What Are the Three Types of Content Distribution?
1) Owned distribution:
It is when you publish content on your website or social media pages. This is the best option if you want to maintain control over the message and the audience. However, it can be challenging to reach a large audience this way.
2) Earned distribution:
It is when you get other websites or social media pages to publish your content for free. This approach is a great way to reach a large audience quickly and for free. However, you lose control over the message and the audience this way.
3) Paid distribution:
It is when you pay for other websites or social media pages to publish your content. This is the best way to ensure that your content reaches a large audience quickly and accurately. However, it can be expensive, and you lose control over the message and the audience this way.
How Can You Develop a Content Distribution Strategy?
Developing a content distribution strategy is essential for any business that wants to achieve a greater return on investment from its content.
Of these three, paid distribution is the most direct way to get your content in front of your target audience. Go for numerous paid channels, such as social media advertising, native advertising, or even search engine marketing, to get your content in front of the right people.
You can also go for Facebook Ads, Google AdWords, and Twitter Ads. To get the most out of your paid media investment, see to it that your ads get targeted to the right audience and that the landing page is optimized for conversions.
Earned distribution involves getting your content picked up by other websites and publications. It is the earned exposure you get from third-party sources, such as online publications, social media influencers, and even word-of-mouth. Two methods to achieve this are to get in touch with influencers and convince them to share your content or to write guest posts for other websites. You can also make it simple for people to share your material
Finally, owned distribution involves using your website and social media channels to share your content with your target audience. It is the most affordable and effective way to distribute your content, but it requires a lot of effort to create high-quality content that people will want to share. Make sure your content is easily accessible on platforms like websites, email lists, and social media channels, and post regularly to keep your audience engaged.
What is Some Content Distribution Best Practices?
There are a few key things to keep in mind when distributing your content:
1. Assure the material you're utilizing gets tailored to the channel you're using. For instance, when publishing on social media, be sure to keep your writing brief and to the point and use relevant hashtags and @mentions.
2. Timing is everything. Post when your audience is most likely to be online and paying attention to their feeds. For example, most people check Twitter first thing in the morning, while Facebook is more popular in the evening.
3. Be sure to use a mix of paid, earned, and owned channels to reach the widest possible audience. Paid distribution can help get your content in front of a wider audience quickly, while earned and owned give you a more organic way of reaching people.
What Are Some Common Content Distribution Mistakes?
One of the most common errors is trying to do too many things simultaneously. Don't spread yourself too thin by trying to promote your content on every social media platform out there. Instead, focus on a few key platforms where your target audience is most active.
Another mistake is not using paid distribution methods enough. If you want your content to reach a wider audience, you need to invest in paid distribution channels such as social media advertising and email marketing. Finally, don't forget the importance of organic distribution.
Final Thoughts
There's no one-size-fits-all answer when it comes to content distribution, but using the right mix of owned, earned, and paid distribution channels can help you reach a larger audience and get more bang for your buck.
So don't wait – start planning your strategy today!