Pay-per-click ads are very essential for a digital marketer. Why? They are used to assess the performance using them. Furthermore, there is only one approach to ascertain your advertising spend's actual return on investment (ROI). This is accurate conversion monitoring.
To understand this better, we will discuss the finest methods for tracking conversions from PPC ads. So, let's get started.
Recognizing The Importance of Conversion Monitoring
One needs to understand the precise conversion metrics to further comprehend a PPC campaign's efficacy and ROI. 65% of people use mobile in their "I-want-to-buy" moments. To track the number of people clicking on your ads and see if it leads them to finish a certain activity such as filling out a contact form or making a purchase is known as conversion monitoring. Simply put, these 'I-want-to-buy' moments are what you must create.
Choosing a Conversion Tracking Method
The method you choose depends on your campaign goals and technical abilities. The main options are:
Tracking codes: Simple to implement but limited in data provided. To track conversions, simply upload a tiny bit of code to your website.
Google Analytics: Sturdy and offers information on consumer behavior, but installation calls for technical expertise. To measure conversions, you must link your Google Ads account to Google Analytics. Google Ads conversion tracking is restricted to Google Ads data. It is despite its user-friendly interface.
External instruments: sophisticated tracking, however, they frequently have a monthly cost. Services like Nanigans and Kenshoo let you track conversions across channels to optimize your marketing.
Why Conversion Tracking Matters
For PPC campaigns to function better and have more optimized advertising, conversion monitoring is essential. It assists in allocating resources, identifying underperforming areas in need of improvement, and identifying high-performing keywords, adverts, and landing sites. 32% of companies use PPC to sell products directly to consumers. Without it, you can squander money on useless keywords and adverts. Adopting an appropriate approach guarantees campaign success.
Using URL Tracking for Lead Generation Campaigns
One of the most important tools for PPC lead generation campaign optimization is URL tracking. It includes setting up distinct destination URLs for advertisements that go back to your website so you can monitor the amount of traffic that comes from each ad, keyword, ad group, and ad.
For example, you can create unique tracking URLs for your PPC ads like:
By using this to identify high-quality visitors and conversions, you may increase the budget you allot to those who yield better results. Built-in URL tracking is available in PPC systems such as Google Ads and Bing Ads. It doesn't require any coding, records attribute data automatically in PPC reports and shortens redirect URLs. Increasing conversion rates and gaining useful insights are possible with the use of URL monitoring.
Implementing Google Analytics for E-commerce Sales Tracking
Setting up Google Analytics e-commerce tracking involves a few key steps:
First, you'll need to enable e-commerce reporting in your Google Analytics account. Under the "Admin" tab, select "Ecommerce Settings". Toggle on "Enable Ecommerce" and save the settings.
The next step is to include code in your website so that you can monitor online sales. Add the Google Analytics tracking code to each page in your e-commerce funnel, including the product, checkout, and buy confirmation pages, to do this. Google Analytics receives data from the tracking code on visits to product pages, add-to-cart events, checkout processes, and final order conversions.
Furthermore, on your order confirmation page, you'll add a code to track the specific products purchased in each transaction. This type of transaction, which is referred to as "enhanced e-commerce," involves information such as product names, categories, unit pricing, and quantities. Improved e-commerce data gives you information about your best-selling items, typical order amounts, and income generated by each product category.
You may see important e-commerce data in your Google Analytics reports, such as total revenue, conversion rate, average order value, and time to purchase if you have enabled e-commerce monitoring. To obtain practical insights into your e-commerce performance and areas for improvement, you can also build personalized dashboards and reports.
For the highest accuracy, be sure to enable Google Analytics for all pages of your e-commerce funnel. Google Analytics e-commerce monitoring is an effective tool for comprehending your customers' conversion paths and for helping you make data-driven decisions that will enhance your online store.
Final Words
Your goals, finances, and available resources will determine which PPC campaign conversion monitoring strategy works best for you. Campaign optimization and insight-gathering may be achieved through technique selection and data analysis. PPC expenditure may be optimized with a data-driven strategy, ongoing testing, and reasonable expectations. Accepting PPC tracking as a dynamic process results in better quality leads and revenue.