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5 B2B Video Marketing Tips to Boost Sales in 2022

In a world where people are constantly glued to their phones, it's no surprise that video is becoming an increasingly important marketing tool. Video can be used to target a wide range of audiences, making it an ideal medium for B2B businesses. Brands can use video to create engaging and informative content such as it can be used to introduce new products or services, explain how a product works, or show how a service is performed.

Video is also a great way to build trust with potential customers. By seeing a person or company in action, potential customers can get a better sense of who you are and what you do which helps build trust and credibility, essential for businesses.

Keep videos short

According to Cisco, consumer internet video traffic accounted for 80% of all global consumer internet traffic in 2019. That’s a lot of videos! So how can you make sure your video marketing efforts are driving the most revenue? Well, keep your videos short, sweet, and to the point.

Create videos that are easy to digest. Viewers are more likely to stick around if your videos are less than two minutes long and in case, you have a longer video, break it up into shorter segments. Make sure your messages are clear and concise as the majority of B2B customers don’t have time to watch a long-winded sales pitch. Get to the point and drive home your message in a clear and concise way. Include a strong call to action and don’t leave viewers wondering what you want them to do next.

Create case studies

Video is an incredibly powerful marketing tool, but sometimes it can be difficult to know how to use it to drive the most revenue. One great way to do this is through video case studies. These are videos that show how your product or service has solved a problem for a customer and can be incredibly effective in driving conversions.

By showcasing real-world examples of how a product has helped people, you can show potential customers that you’re an authority in your field leading to more sales and growth in revenue.

Use videos to address buy-in concerns

Video can be a powerful way to address buy-in concerns and increase B2B leads. By showing a product in action, you can help potential buyers visualize how it could benefit their business. Likewise, video can also be used to dispel common myths and misconceptions about your product or service.

In order to create an effective video, you need to understand what concerns potential buyers may have. Also, make sure that the video is high quality and provides valuable information. If you can show that the product or service can solve a problem or improve the productivity of a business, you'll be well on your way to closing more sales.

Come up with product demo videos

Video is an important part of the web. It's a great way to communicate information and can be used to increase leads and conversions for businesses. If you're not using video on your website, you're missing out on a lot of potential business. One of the best ways to use video is by developing tutorials and demo videos as they are great to show people how a product or service works. Besides, customers are more likely to watch a video than read through a long list of text descriptions.

Offer engaging customer onboarding videos

If you want to increase annual subscriptions, you should consider offering engaging customer onboarding videos. These videos can help new sign-ups learn about your product and how to use it. They can also help build excitement for a product and encourage customers to stick with it throughout the year. However, make sure that the videos are not long or complicated. In fact, shorter videos are often more effective.

You can highlight the most important features of your product, and showcase how to use a particular feature and how it can help a business achieve its goals.


Using video marketing in a B2B setting can be an extremely effective way to boost sales. There are a number of different ways to use video, and the key is to find the approach that works best for your business. By experimenting with different types of videos and targeting the right audience, you can see a significant increase in sales.

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