Ecommerce Trends and Predictions 2022
Online shopping has increased exponentially in recent years. With the continued advancement of technology, this trend shows no sign of slowing down any time soon. As an ecommerce business owner looking forward to the year 2022, you will be excited by what it has in store for your industry!
Here are some top trends that you should keep your eyes peeled for this year.
Chatbots are here to stay, and they will only become more popular in the coming years. By 2022, about 85% of customer queries will be resolved by a bot, and they are an excellent way for ecommerce businesses to automate clients’ requests without needing to have a large team of staff on hand 24/7. They can take customer information before matching them up with the perfect product or answer, giving them exactly what they need when they need it.
As well as being very cost-effective, chatbots enable your business to achieve scalable growth as you can connect with all your existing customers through one bot, rather than needing different communication tools across your marketing channel.
AR & VR Technologies
AR and VR are becoming much more accessible recently, making it easier for consumers to visualize a product before they buy it. This is especially useful for ecommerce businesses selling fashion products, as it enables the customer to see exactly how an item will look on them without needing to try it on first. According to Google, 66% of consumers are interested in utilizing augmented reality technology for assistance when shopping.
Consumers love this technology and expect it to be on every ecommerce site since it allows them to try things in reality before purchasing them. The VR works well when it comes to making an informed purchase decision relating to home decoration and interior design, where customers are interested in viewing products from all angles before buying, rather than just seeing them on a flatscreen.
Shopping Via Voice Assistants
According to Google, 44% of individuals who utilize a voice-activated speaker regularly order items they require, like food, household goods, and so on, at least once a week, and the trend continues to grow. If you have an Amazon Alexa, Apple Siri, or Google Home device, you can already use them to purchase things online by using your voice!
This is becoming more and more mainstream as time goes on, which has made it one of the top predictions for ecommerce trends in 2022.
Customers love that they don’t need to be in front of their computer or open their laptops and ask voice assistants what they want to order. This convenience makes customers much more likely to make impulse buys, so if you are not including this functionality on your website yet, expect a drop in conversions very soon!
Customer Reviews and Ratings
93% of consumers read reviews for products before making a purchase, which is why we can expect to see them become even more popular this year.
If your ecommerce business doesn’t yet have reviews on your site, you need to start implementing them as soon as possible! They provide social proof essential for convincing customers, showing you care about their experience with your brand, and helping reduce customer returns by letting people know exactly what they are getting into before buying.
According to a 2022 Q3 Digital social commerce study, 88% of consumer packaged goods, retail, technology, and financial services are investing or preparing for future social commerce spending.
Today, social media continues to serve as a huge platform for communicating with customers, sharing news about your brand and promotional offers, as well as bringing in new leads. It has become a go-to place for consumers looking to share their opinions on products they have tried - and we expect this trend to continue throughout the year.
There are plenty of exciting ecommerce trends to look forward to in 2022. Many digital marketers agree that advancements in technology will benefit the industry and help ecommerce become even more popular. If your business is not yet taking advantage of the above trends, now is the best time to start!