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Instagram is Taking Over Influencer Marketing, But Can TikTok Dethrone it?

In recent years, influencer marketing has become an increasingly popular way for brands to reach consumers on social media. And of all the social media platforms, Instagram is leading the way.


With over 1 billion monthly active users, Instagram offers brands a vast pool of potential customers to reach. And according to a recent survey by Dana Rebecca Designs, 72% of Instagram users say they have been influenced by a product they saw on the platform.


Influencer Marketing Spending – Instagram is Leaving TikTok and YouTube Behind

We're all familiar with influencer marketing at this point. It's a huge industry, and it's only getting bigger. Brands are willing to shell out big bucks to get their products in front of influencers with large followings.

And, as you might expect, the platforms with the largest audiences are also the ones where brands are spending the most money on influencer marketing. According to new data from Insider Intelligence, Instagram is far and away the leader in influencer marketing spending, followed by TikTok and YouTube.


Here's a breakdown of the numbers:

· Instagram: $2.23 billion

· YouTube: $948 million

· TikTok: $775 million


This shouldn't come as a surprise to anyone. Instagram has been the king of social media for a while now, and it only continues to grow in popularity. And, as we all know, TikTok is blowing up right now.

What is surprising, however, is just how much bigger Instagram is than TikTok when it comes to influencer marketing spending. TikTok may be the hot new platform, but brands are still overwhelmingly choosing to invest in influencers on Instagram.

There are a few possible explanations for this. First, Instagram has a much larger audience than TikTok. There are over 1.3 billion active users on Instagram, while TikTok has around 950 million.

Also, Instagram is a much more visual platform than TikTok. It's perfect for promoting products and services, whereas TikTok is more about entertainment and building a personal brand.


Can TikTok take over Instagram in Influencer marketing?

There's no denying that TikTok is one of the hottest social media platforms on the planet right now. With millions of active users and counting, the app has taken the world by storm – and it's not just teenagers who are obsessed with it. Celebrities, influencers, and businesses are all getting in on the TikTok action, and it's not hard to see why.

TikTok offers a unique and interactive way to consume content, and it's no surprise that influencer marketing is booming on the platform. In fact, some experts are even predicting that TikTok will overtake Instagram as the go-to platform for influencer marketing in the future.

But the question is why? Well, here are three reasons


The platform is engaging

TikTok has a lot of advantages over Instagram. For one, it's much more engaging. TikTok videos are short and sweet, and they're often more creative and fun than Instagram posts. And because TikTok is a new platform, there's a lot of opportunity for growth.


TikTok offers unique features

TikTok also offers unique features that make it a great platform for influencer marketing. One of the most popular features is the duet function, which allows users to create a split-screen video with another user.

The feature is perfect for influencer marketing because it allows influencers to team up with other users and create fun and creative content. It is often more engaging than traditional influencer content, which is a major selling point for brands.


TikTok is a hotbed for creative content

Another big advantage of TikTok is that it's a hotbed for creative content. TikTok users are constantly creating new and innovative content, which is a major draw for brands and influencers. There's no doubt that TikTok is a creative platform.

But what really sets it apart is the fact that users are constantly creating new content. This means that there's always something new and exciting to watch on TikTok, which is a major plus for brands and influencers looking to reach a large and engaged audience.


Key Takeaway

Influencer marketing on social media is a powerful tool that can reach a large audience. Instagram is leading the way in this new form of marketing in 2022, and businesses should take advantage of this opportunity. With the right influencer, your business can reach new heights and engage with customers in a whole new way.