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The Best Brand Instagram Bios to Inspire You

Your company’s Instagram bio must be a short recap (like an elevator pitch) of who you are and what you do. Even though it's a short persuasive pitch, your Instagram bio should compel enough to spark the audience’s interest in your brand.

Instagram is one of the best platforms to promote your products or services to a younger audience. According to statistics, two-thirds of its one billion monthly engaged viewers are under 34. But to promote oneself in the best way possible on this platform—or any other social media platform—you must understand how to use the tools it provides.

Read on to learn what constitutes a suitable bio, alongside examples of companies that have wowed us with theirs.

The Constituents of an Acceptable Instagram Bio

Regardless of all the details, make sure that simplicity is your primary priority. Here are some ideas for making the most of your Instagram bio:

· Represent the identity of your brand.

· Promote your newest offerings.

· Show your customers what the company does.

· Outline the brand's objectives.

· Utilize a CTA (Call-To-Action) to increase website traffic.

Examples of Inspirational Brand Instagram Bios

Even if you are aware of the best practices for Instagram bios, there are times when it's better to learn by example. Thankfully, numerous brands can highlight the right way to do it.

So today, we've selected a handful of the best to help ignite your creative process.


If you want your biography to stand out from the competition, it may be wise to highlight the distinctive qualities of your company. What makes you unique from others is not merely what you accomplish but also the brand's ideals and qualities.

Lush is an excellent example since it emphasizes its dedication to using high-quality, fresh ingredients. On top of that, the trio of plants, roses, and lemon emojis allude to their scrumptious-smelling goods.

Collage Collage

Collage Collage, a local store with family-friendly content, exemplifies how to showcase your uniqueness in a concise number of words. Their bio is entertaining, unique, laid-back, and amiable. So if someone were looking for a welcoming place to visit with their family, they'd know where to find it.

Sometimes, conveying the company's idea is just as beneficial as explicitly stating its services or goods.

Earnest Ice Cream

On Earnest Ice Cream's profile, you can find illustrations of how to divide the material into manageable reading portions. A brief introduction gets followed by information on their operating hours and locations. Moreover, customers don't have to leave Instagram to look up the shop's details.

As you can see, this is a great template to use if you have a lot of venues or events since it allows you to highlight all the relevant details. Also, their profile link serves as a call to action for anybody seeking employment, which is another good touch.

Outdoor Voices

Thanks to their unique Instagram bio, workout gear start-up Outdoor Voices is knocking it out of the park. They have a concise phrase that sums up the company's image and a call-to-action for people to use their trademark hashtag while posting. In addition, they've included a trackable link in their bio for monitoring the number of clicks they get from the platform.


We really appreciate how transparent Headspace's bio is about what they do and the kind of things you can anticipate from them. Despite being straightforward, it yet has a professional and sympathetic tone. On top of that, this bio draws users in and makes them eager to see more content from the company.

Final Thoughts

After considering all these factors and examples, it's clear that writing the ideal brand Instagram bio can be tricky. So if you can't come up with one the first time around, make sure you keep trying. And if you still need some extra motivation, keep coming back to these examples!


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